There’s a Huge Market for Quirky Yet Highly Functional Products



Some advice for the Snuggie: Watch your back!

Three years after this blanket with sleeves turned the country into “Snuggie Nation,” other wacky products are threatening to derail its phenomenal run.

The competition includes the Forever Lazy, a fleece onesie for adults, Bake Pops, a utensil that creates cake on a stick, and Sift & Toss, a mesh filter designed to recycle kitty litter.

Sound laughable?

Inventors of such items and the companies behind them could have the last laugh. Even in a soft economy, consumers continue to show robust demand for quirky — but highly functional — products. Meanwhile, companies that market these products are revving up their campaigns, and independent inventors keep pitching new ideas.

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