Infographic: Is Free Shipping Essential?

Free shipping was once a something that could set your online retail business apart, has it become cost of doing business? The infographic below from Monetate points out that:

  • Nearly half of all online orders now include free shipping
  • Shoppers spend more when shipping costs are waived

I know I discriminate against retail websites that don’t offer free shipping far greater than the actual price of shipping necessitates. Do you?

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