Many businesses think of Facebook as the place to get new customers, and it certainly can be. But the most effective way to get those new customers is through word-of-mouth (or the online version, which perhaps should be called word-of-keyboard?).
Many businesses want to reach new audiences on Facebook, but they just aren’t sure how. The answer is simple: through your existing fans. Here are some of the ways that you can use your current customers to generate awareness with their friends:
- Encourage interactions with content to build awareness
- Run contests or trivia where your fans reveal interesting things about their personality
- Ask customers to post photos on your Facebook
- Feature customers on your Facebook
- Provide incentives for sharing
- Build contests for sharing and social spread, not to maximize entries
- Create an extraordinary visual experience that customers want to share
- Build mass momentum with events