Whether in the office of his Easley production facility or stepping up to the tee at a local driving range, Hackenberg exudes passion for his product, which he calls “the Holy Grail of learning an athletic motion.”

More than 80,000 other golfers around the world have agreed since Hackenberg introduced the Orange Whip in January 2008.

“It’s the only teaching product that if we let somebody use it, they always buy it,” said Todd Ellison, owner and instructor at TGM Golf Academy in Pendleton.

“I’ve probably bought 25 of them from him. I let somebody borrow it, and then they don’t bring it back,” he added with a laugh.