Here are five tips to help you write the ultimate B2B press release:
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Develop and tell a coherent, compelling story. What makes your company tick? How do you delight your customers? What sets you apart from the pack?
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Don’t just tout your product or service. Develop key messages that answer the question: Why should anyone care?
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Use plain English. Avoid obscuring your message by using industry jargon and talking “inside baseball.â€
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Get your reader to engage. Use compelling elements such as data, visuals, and infographics to illustrate your points. And include a call-to-action that drives people to a landing page.
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Hook yourself to a star. Tie what you’re doing to something happening in the news–especially if it’s in your sector or a targeted vertical market. Shine brighter in the reflected light of someone in the news.
via Marx Communications.