June 2014

Drive More Website Sales

Mashable recently shared a short list of ideas to help people land more website sales. Have any of these strategies worked for you? 1. Keep Content Fresh Publishing white papers, podcasts, videos and other content related to business trends can help establish you as a thought leader in your industry. Encourage visitors (read: make it

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A Few Strategies For Strengthening Your Brand

While corporate giants have constantly worked towards strengthening their bottom-line for re-energizing their brand value—the midsized firms can adopt a string of effective strategies to script similar kind of success as well. Catherine Ostheimer, Director, Marketing Communications for GE Capital Americas, opines: “Brand is really everything you do. It’s not just your advertising, your brand

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