Far from being ‘old hat’, custom poster printing can become sought after pieces of art, iconic items in their time and, as we have seen in recent years, old posters can strike a chord with the current trends and fashions, setting their own in some cases.
A perfect example are the ‘keep calm and carry on posters’. Lost and forgotten in dusty storerooms these posters are now everywhere. Originally, printed as part of a war time campaign, the use of two colours – a block red and stark, contrasting white background – are now recognised for their simplicity. But, as the third series in a poster campaign during World War 2, the important messages they carried were not lost on the public. There was only one image – the crown of George VI – and the message was clear and unambiguous each and every time they were produced. A moral boosting piece of equipment, they served their purpose.
Custom poster printing – appealing to the customer
There are many examples of great poster campaigns, from the political party posters to the cheeky adverts placed by companies across the UK, they all have 4 factors in common: layout, text, colour and visual graphics.
But there is a 5th factor that is harder to create and this is why some campaigns associated with customer poster printing fall a little flat: emotion.
But we are not just talking the basics of feeling happy or sad, or compelled to buy your products; we are talking about the other emotions that drive the purchase decisions of your customers. Think about adverts that create more than a hint of lust (lingerie adverts being one…), to nostalgia. Evoking memories of yesteryear in customers is a great way of reeling them in to try your product or service.
Evoking emotion in custom printed posters can be about the right use of colour http://graphicdesign.stackexchange.com/questions/20044/is-there-a-worldwide-applicable-color-emotion-chart
Custom poster printing can also help you appeal to the patriotic sense within many of us, a sense that supporting home grown talent and product is a noble and worthwhile cause. And don’t underestimate the power of negativity – fear and dismay, two common emotions of political posters. But don’t overdo the negativity…
Custom poster printing – make campaigns memorable
Excellent, high quality and successful poster campaign evoke emotion and also stick in the memory. They need to be immediately attractive to your potential audience or punters; many campaigns also relied on a striking image that would be talked about. But before you go plundering ahead, just keep in mind common decency and not landing yourself in hot, legal water…
Ask yourself some questions BEFORE the big poster campaign
Just like all marketing activities, sorting objectives for your poster campaign makes custom poster printing far easier and more likely to be successful:
- Who is your target audience?
**Creating the right unique selling point – or USP – takes time and energy but it is essential to get right http://www.e-myth.com/cs/user/print/post/7-tips-for-developing-your-usp **
- Where are you going to place the posters?
- What is the unique selling point or benefit you are highlighting?
- Is it conveying the right image and fit with your brand?
Posters and their success is not easily quantifiable; unlike website landing pages, you cannot track visitor numbers. But a well design, printed and placed poster can get people talking about you, your products and services and so we think, they are definitely worth a second look! Colour Graphics specialise in custom poster printing
Reading times of posters…
Walking past – 10 seconds
By a road junction or interchange – 3 seconds
At a bus stop or shelter – 10 minutes