Some companies shy away from social media because they feel it might be a good way for their employees to waste company time, but actually, proper use of social media is essential if you want your company to be profitable in the 21st century. If you’re not massively tech-savvy or switched on, you might not be aware of exactly how you can use social media to your advantage, so to help you, we’ve put together this comprehensive list of the three best ways to engage with your customers using social media.
1 – Building a Brand
Since the dawn of time, one of the most challenging aspects of running a business has been learning to communicate exactly why you’re trustworthy and your competitors aren’t. The best way to do this is through marketing, and brand building. If you can communicate your brand accurately to potential customers and then deliver the product you said you would, your brand will strengthen. Producing strong branding for social media means creating graphics and a slogan that will stand out. Simple, bold colors, and a concise message will work best, and it’s essential that the branding be consistent. The more people you then attract to your social platforms, the more people you will expose to your branding and your company narrative, and the more people you’ll win over.
2 – Direct Communication
The second way you can use social media to better engage with your customers is to directly communicate with them. Although Facebook is brilliant as a general social platform for bringing people together, Twitter is probably the most useful platform for directly listening to and conversing with your audience. Build up a following and allow people to tweet at you with their feedback, reviews and questions. When you receive these notifications, respond promptly and in a tone and style that is appropriate to your brand. You’ll be surprised by the positive impact this has.
3 – Plugging Straight into Google Search
If you’re a company that really requires interaction with a local audience, then there’s really one social media platform that you should be paying attention to: Google+. With the ability for businesses to display their brand, and to have their pages rank in Google search, it’s no wonder why large companies like VCars have flocked to the platform.
Ultimately, social media can be a real help to your business, and if you follow the advice above, you’ll hopefully be able to engage better with your customers.