According to IBJ.com, uFlavor has one basic goal: to become the YouTube of the soda industry.
Customers will be able to choose the ingredients for custom-made concoctions and design their own labels, then uFlavor will make and sell the drink—to its creators and the general public, who’ll be asked to rate the finished product.
Some undoubtedly will fall flat. Others could be the thirst-quenching equivalent of an especially cute cat video. But it only takes one Honey Badger to get the world’s attention.
The first batch of beverages will be delivered in late January, when the process of creating the next round of drinks will begin based on customer feedback. By summer, uFlavor hopes to have perfected the equipment that will allow anyone to design a drink from anywhere.