Is This Stealing?

A reader wrote:

Is using coupons like they are in this video stealing?

My wife thinks that since the coupons typically say something like “One coupon per purchase” it is unethical to use them like in this video.

I go back and forth, but since the coupon’s rules are that of the product’s manufacturer and not the store’s, and since the store freely accepts the coupon for payment, then it’s a fair and free trade.

What do you think?

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