In the wild, animals spray and mark their territories to identify them for themselves and warn others of their presence. It is an unseen procedure but other animals, largely through their sense of smell are well aware of the situation and if they still decide to enter there will be conflict. Humans treat the situation somewhat differently and define their territories with doors and fences, demarcation areas that are highly visible. While at one level the logic is for security and legal reasons, at another it is the recognition of the power of the visible.
Visual Marketing
In marketing everyone understands that one of the essential elements for success is making a visual impact even if it is merely to attract attention before going on to deliver a message. Creating something visual may simply be a good choice of colour and contrast; something that has a solid background but a different colour delivering an appropriate message.
Scenarios
A common way to catch attention is by the use of banners. Banner printing is a straightforward procedure that companies specialising can turn around quickly if required. Banners come in many forms and some businesses may well keep a range in stock depending upon the situations in which they participate:
- They may regularly participate in trade shows and exhibitions with a stand of varying dimensions
- They may have regular product launches in venues of varying sizes
- They may want to define an external area and catch the eye of people passing by
There are banners that meet every need, whether they are roller banners, pull up banners or ones specifically for exhibition displays. The starting point is design and artwork. Good printers can help with the design element in conjunction with the client if required.
Initial Attraction
There is little point in trying to do too much with a small banner. A company title and logo is usually sufficient. The job of sales starts once people are attracted and stop to find out more. Some companies have a logo that is immediately recognisable but that has generally taken a great deal of time and money to establish.
Large banners may incorporate a useful slogan and such banners are useful where there is plenty of space. The point is that there is something for every occasion and quality banners that can be packed away in cases without taking up too much space will pay for themselves many times over.
Marketing strategies have changed over the years. The Internet has become increasingly important but that does not mean that companies can forget the idea of having a visual presence in daily life. Good quality banners at appropriate times are certainly a very good means of doing that.
Image courtesy of Stuart Miles/FreeDigitalPhotos.net.