Rovio Entertainment Ltd., the games company behind the immensely popular Angry Birds franchise, is changing its business strategy, aiming to earn more money by making its games free. The company has spent years building a revenue base by offering Angry Birds games that cost money to download. But now it has changed course and entered the world of so-called freemium games, where the game costs nothing to download, but is packed with features that users must pay to access, such as ways to speed up the game or increase power.
Source: http://online.wsj.com/news/articles/SB10001424052702304325004579295893240625218?mod=rss_Franchising&mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052702304325004579295893240625218.html%3Fmod%3Drss_Franchising.