2014 Small Business Brand Survey

A recent survey of over 40,000 small businesses shares some insight into how we brand our businesses.

Some highlights include:

We Prefer Stories over Statements

• 58% described their businesses at length, and incorporate company values and long-term visions.
• 42% describe their business with one sentence or less.

We Like Short Names

• 56% of company names include only 1 word.
• 33% of company names include 2 words.
• 9% of company names include 3 words.
• only 1% of company names include 4+ words.

We Don’t Want to Look Like Big Companies

• Only 1% of respondents say they wanted their brand to resemble a big brand

You can see the full infographic with all of the report’s details below.

Via TailorBrands.