Most companies exchange gifts as part of their sales and marketing strategy. Pens, ties, USB memory sticks, even sweets embossed with a company logo are very much in evidence at corporate events. So if you truly want someone to remember your company, it might be time to think of a different approach.
Gourmet food is a great present
If you’re looking for a present that will help others remember your brand, then you could try a corporate basket from glittergiftbaskets.ca. Your guests will receive wine, chocolate and other assorted goodies all branded with your company logo, and this type of present is definitely more memorable and pleasurable than a pen!
You want companies to remember you
The international business magazine Forbes suggests that one way of ensuring that your brand remains at the forefront of people’s minds is to make your present stand out. If you’ve had a business meeting, and you want to send your guests a present, then sign up to a gift subscription service. You can choose the gifts yourself, or, if you’re too busy then you can put the matter of present giving in someone else’s hands. Most of these types of companies can supply gifts for the busy man or woman. These gifts will also show that your company has a mellow side, which isn’t a bad thing in an aggressive business world.
Let your company be identified by its presents
You may choose to give out traditional presents as corporate gifts but if you want your company to really stand out, then you’re going to have to come up with something original. The Vancouver Sun suggests that ski trips and mountain top breakfasts could prove memorable, or alternatively, you could treat your clients to a unique sports event. The Winemaker’s Après at Whistler is a stand out event, where your guests will be pampered. Tickets to this event will definitely mean that your company will be remembered for years to come.
Tickets for the opera, theatre or other social events are always memorable
If your company is sponsoring an event, then you should always include clients on the guest list. You can also prepare a delectable goodie bag for your clients to take home, so that they’ll remember where they’ve been and who their hosts were. If you produce a portable product, then include this in the goodie bag.
Originality is always a good idea
If corporate giving is all about branding, then it’s imperative to ensure that you present the highest quality merchandise in the form of presents. Remember that if something falls to pieces and your company logo is on that object, then your brand will be forever associated with that present.
If your company doesn’t give excellent service to its clients then buying them the most expensive statement items of jewellery as a corporate gift won’t mean very much through the rest of the business year. Big expensive presents may seem important, but if your company is looking after its clients, that in itself is a gift worth having.