“The top food trends for 2015 indicate people’s palates are continuing to evolve and they are gravitating toward streamlined grocery shopping experiences that are convenient for their lifestyles,” said Supermarket Guru Phil Lempert. “In 2015, look for brands and merchants to advance their product offerings and shopping amenities to meet these demands.”
Grocery Goes Online: Once considered a luxury for those living in large cities, grocery delivery will expand to mainstream consumers living in both urban and rural areas next year. Previously, major e-commerce players like Amazon would only deliver non-perishable items, but Peapod, Fresh Direct, Amazon Fresh and Instacart make it possible to have perishables delivered to your door in less than two hours.
The Rise of Fermented Foods: 2015 will be the year fermented foods – foods like yogurt, tempeh and sauerkraut take center stage. Once toppings or side items, fermented foods will become commonplace in meals throughout the day. These foods contain live cultures, or are preserved in liquid so their sugars and starches can become bacteria-boosting agents. After multi-year growth of gluten-free foods and probiotics, many consumers have found their digestive health improved. This increased focus gut health will lead to the consumption of more fermented foods as people continue to look for ways to aid digestion.
Craft Foods Make Their Way into Kitchen: Typically associated with foods made in small batches with specialized, local ingredients, major companies are finding ways to produce craft foods in larger quantities. Think of craft beer, for example. In 2015, look for this trend to extend to other beverages and food, as Millennials in particular continue to seek unique tastes and foods with authentic origin stories.