2014 was definitely the year of visual content marketing with professionals from all around the world realizing the fact that consumers are no longer attracted to the promotional methods that were used in the past. If you want to promote a business in 2015, you need to understand the fact that interactive content is the most successful option you have. With this in mind, infographics and video content help a lot more than you may initially think.
Engagement
The most important fact that we can mention is that viewers are naturally going to share content that is engaging with friends and will spend a lot more time on the website. You can get your infographic shared and make videos that entertain or inform. Every marketer out there knows how important it is to create a good engagement. This is what helps in creating brand awareness, which is vital for long term success.
Positive Branding
Research showed that people are a lot more likely to see your brand in a truly positive light when looking at a video that was interesting or an infographic that made them want to learn more. There are so many interesting video production apps that are available and you can even create your own infographic for free in a few minutes so why not take advantage of an opportunity that increases the way in which people see your brand?
Free Promotion
Any business owner out there needs to consider the options that are available to promote a company for free. This is because money can be saved and results are obviously better since no investment budget is needed. If you do have some money that is available, you can always get some professionals on-board to design great infographics and record very good videos for you. Since you can so easily promote your business for free, why not take advantage of the opportunity?
Facts Of Interest
Most people out there believe that they do not have all the resources that are available to create infographics or video files. This is incorrect. In reality, you can easily use internal resources to create catchy content and that will help you out a lot on the long run. That is something that you have to consider because of the fact that 90 percent of the information transmitted to our brain is visual. Visual content will be processed a lot faster by our brain when compared to text.
It should be noted that 85% of all the US internet audience will watch videos on the internet. Adult males and those between 25 and 34 will watch more videos on the internet and statistics show that time spent on page is 100% more when videos create engagement. The possibility of buying a product or a service is 85% more when the visitor watches a video or sees a great piece of visual content.
Always make sure that you use all the promotional channels that you have access to in order to be successful in 2015. Create and share your infographic or videos on sites that allow you to and even pay for resources in the event that you have the available budget. Just make sure that you know all that you can about this topic since you will be up against competition. Mistakes can so easily happen.