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Content marketing may take some time to warm up and add value for your business, but if you get through the dip, you get to enjoy a statistical advantage over other traditional marketing systems since content marketing costs 62% less than traditional marketing and it also generates about 3 times more leads. (Source: DemandMetric)
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Content generation not only brings in users, but establishes a level of trust with the users which helps you sell your products easily as they are simply more likely to buy from you. In fact, 6 times more likely. (Source: Aberdeen)
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If you look at the 80/20 rule, content marketing passes with flying honors, especially blogging. A humongous 82% of marketers who blog see positive ROI for their efforts. (Source: HubSpot)
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In fact, if you ask the very best B2B marketers, they will tell you that blogs are the most powerful and go-to content marketing tactic. (Source: CMI)
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How frequently should you blog? What does the data say? The average new leads per blog post (if you were to create 15 blog posts per month, that is) is an astonishing 80 leads for your products. (Source: HubSpot)
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Humans process visual stimuli and inputs 60 thousand times faster than text-based inputs. So its no surprise that articles with images receive 94% more views. (Source: Jeff Bullas)
