I’m not even going to ask you if you’ve heard the saying, ‘the customer is always right’, because you definitely have. But did you take this phrase seriously when you heard it? Making your customers feel important is in the best interests of you and your business. Why? Find out…

They’ll Do A Lot of Advertising For You

If you make your customers happy with your service, they’ll do a lot of the advertising work for you. They probably won’t agree to a job handing out business cards, but they will tell their friends and family to work with you. Social proof like this is a great way to get more customers through the door. It always helps to get word of mouth reviews from happy customers.

They’ll Come Back for More

Customers who have had a great experience with you will always come back for more. It isn’t just about the product or service; it really is about the experience. Make sure the experience they are having with you is beyond compare.

It’s Easier to Keep Customers Than Get New Ones

Did you know that it’s easier to keep customers than to get new ones? It costs more to gain new customers, and is much harder. Keep it simple by making sure the customers you already have are satisfied. Many customers love it when you give them a free gift with a purchase. There are tons of ideas for a gift to give with purchase, you just need to get creative and consider your customer’s needs.


picture – Epic Fireworks

Jilted Customers Will Tell Lots of People About Their Experience

If you happen to let your attitude towards your customers slip, it probably won’t stay between you and the customer in question. An unhappy customer will tell double the amount of people about a bad experience than they would about a good experience. As mentioned before, social proof is powerful, so this is bad news for you.

It Can Take 12 Positive Experiences to Make up for 1 Bad One

That’s right; it won’t be a simple sorry and a free meal to get those customers coming back to you. You’ll need to give them 12 positive experiences to make up for the 1 time you let your attitude slip. It seems extreme, but it’s true.

Many Customers Won’t Tell You, They’ll Just Never Come Back

A lot of customers won’t even give you the chance to rectify your mistake. They’ll simply leave and never return. Seems unfair, but it’s how humans act and think. This is why you must do your best to please them, and give them no reason to be unhappy. You won’t be able to please everybody 100% of the time, but you can try.

Hopefully, now you understand the importance of making your customers feel like the most important person in the world when they do business with you. Go the extra mile for them and you’ll get the kind of reputation people dream of! Feel free to leave your thoughts in the comments. See you next time!