Promotional merchandise trends tend to change very fast, as people and businesses are looking for new opportunities to change or upgrade their brand. This has seen the industry grow very fast, with promotional technology becoming the fastest growing trend. However, there are many different types of promotional item, and there are some hot trends we’d advise you to keep your eye on in 2015.
Trends in promotional products to expect in 2015
While 2014 has been a successful year, the promotional product industry is expected to grow even more in 2015. This is as a result of suppliers and distributors increasing their focus on promotional merchandise. Everyone loves to be able to give away something with their branding on, and there are many different items to consider, including the following:
Products for a healthier lifestyle
Healthy living is a popular trend across the world, and it has brought a significant impact to the promotional industry. People love items that help them lose weight, attain their desired body shape, and lead a healthy life. This combined with the advancement of technology in the last couple of years has seen the development of an assortment of gadgets that are used as promotional items by various companies. In 2014, this trend was very popular, with the health and fitness markets attaining a value of £2 billion. With no signs of slowing down, it is expected to grow further in 2015.
Eco-friendly items
With the subject of environmental awareness being debated in almost every forum in the world today, many companies are now using eco-friendly goods to promote their brands, while at the same time, helping to keep the environment cleaner. This trend is expected to grow more in 2015, as many more companies seek to foster environmental awareness.
Wearable items
People love getting free things, and anything that can be worn will always be a great choice. Wearable items such as T-shirts, hats, caps, bags and reflectors have become a big hit with distributors as they are inexpensive and help to maintain customer loyalty. This trend has been used as a marketing strategy for many years, and it is expected to continue growing even in 2015.
Tech swag items
Tech swag promotional products are a good way to promote your brand to tech-savvy customers. These items include chargers, Smartphone cases, cord holders and so on. With the geek trend not expected to lose its popularity any time soon, you can count on this promotional trend to be around for some time.
Wearable technology
While wearable tech products were used as promotional merchandise in 2014, this year they are expected to hit the mainstream. The International CES Exhibition held every year in Las Vegas is expected to have a significant impact on this trend. During the exhibition, all the major tech companies will converge to showcase their tech ingenuity and various products that consumers can expect throughout the year.
With over millions of smart watches expected to be shipped around the world, wearable technology will definitely be one of the biggest trends in promotional items for 2015. This trend is also expected to extend to the consumer market, something that will have a significant effect on the promotional industry. On top of the watches, distributors and suppliers are also expected to use other items such as Bluetooth fitness brands to promote their brands.
With the new consumer trends around the world, combined with advancement of technology, 2015 seems to be a bright year for the promotional industry. In 2015, you can expect fresh promotional items to be introduced, as companies seek to make use of the latest products that can be used across all walks of life to promote their brands.