Just weeks after General Mills announced it was bringing its iconic French Toast Crunch cereal back to supermarket shelves, the folks at Sonic are rolling out a new French Toaster Breakfast sandwich.
For both brands it’s as much about appealing to the nostalgia factor of Baby Boomer taste buds as it is about getting the social media buzz of sweet-toothed Millennials.
For Sonic, it was a natural evolution beyond its popular French Toast Sticks, says Chef Claes Petersson. The key to the new French Toaster Breakfast Sandwich, he says, is “bringing sweet and savory flavors together.”