Choosing the right customer relationship management (CRM) software program or app is essential for keeping your team on track and quantifying certain activities. The best CRM apps make it easy to manage contacts, internal conversations, leads and different levels of communications between your customers and employees. Managing information flow and communications effectively is essential for business success.

Here’s a roundup of the best CRMs for businesses:

1. Salesforce

This is an attractive option for many businesses because it is cloud-based and provides a complete suite of tools and features for any type of business. Key features available include lead generation, contact management and workflow automation.

2. Zoho CRM

One of the key features of this CRM is that you can take advantage of the mobile app without paying the full price for the regular plan. The software program makes it easy to keep contacts organized and can also be valuable for finding new leads. It’s a web-based service so you will have access to your dashboard from a smartphone or tablet at your convenience. If you are working with a tight budget, this may be the most affordable solution for you — especially during the startup phase.

3. Base

This CRM is unique because it uses data you provide to help you make more informed decisions. Unlike other CRM software programs, this program helps you make more informed sales decisions by monitoring your pipeline and keeping track of quotas and goals. It’s an ideal solution for any sales-based company.

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4. BoomTown

If you run a real estate business, consider this CRM software program to keep track of agents, leads and manage multiple offices. It’s designed specifically for the real estate industry and can be used by real estate professionals and teams.

5. Contactually

This is another CRM software program that can help you fine-tune activities related to sales and lead generation. The program was designed to help businesses convert existing leads into closed sales and also build longer sales cycles. If you are finding it challenging to develop long-term relationships with your clients or convert leads, this may be the ideal software program for you.

6. HubSpot CRM

This is one of the more popular CRM software programs and can be very effective for streamlining sales across multiple channels. It syncs data from different sources so you don’t have to spend lots of time searching for contacts and details. It’s also easy to implement and use by new recruits.

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7. InfusionSoft

This CRM earns points for being very user-friendly and can help you nurture leads and manage communications between customers and vendors without any hiccups. It can also take care of additional activities that keep your business running smoothly, such as project management tasks and email marketing initiatives. If you are a small business owner or just starting a new business, this may be the perfect CRM software program for you.

8. Odoo

Odoo sets itself apart from the pack because it is an open-source software program. It does command a higher-than-average user fee but has many unique features, including app integration and customizable options.