For over 140 years, the tradition of the Cafè Barbera has been carried on by five generations of the Barbera family. Dr. Enrico Barbera, CEO of Café Barbera Franchise, recently sat down for an interview to talk about the history of the franchise and what qualities they look for in potential franchisees.
What’s special about the Cafè Barbera franchise?
For over 140 years, the tradition of the Cafè Barbera – The Italian Coffee House – coffee company, the oldest coffee company in Europe, has been carried on by five generations of the Barbera family. Our concept is a great combination of coffee house and fast, casual dining with great healthy food and beverages, fresh daily. Cafè Barbera features a wide variety of hot and cold espresso, macchiato, cappucino and latte drinks, as well as specialty coffees with flavorful syrups, sauces, chilled foam and fancy toppings. All of our coffee drinks are prepared by baristas on manual espresso machines – no automatic push buttons! Each barista goes through extensive training and education in our coffee and brewing techniques before they’re ready to make a hand-crafted coffee drink to our standards.
What is the idea behind the franchise?
To provide the most premium real Italian coffee experience in a classic and elegant environment.
How does it compare to its competition?
Café Barbera is an upscale coffee shop concept with a history and coffee know-how of over 140 years.
Where do you see the Café Barbera franchise in five years?
Our vision in five years is to position ourselves as the most premium alternative of ‘’third place’’ in the coffee shop environment.
What’s your background?
After graduating from college with a degree in Business and Management, I successfully obtained various Masters’ degrees such as Marketing in the Commercial Distribution and Interactive and Direct Marketing at Milan Business School ‘Bocconi’ in 1993/1998. After a short working experience at Unilever, I joined the family business, which has been roasting and selling fine coffees since 1870 under the name of Barbera Café Co. located in Naples, Italy. From 1982, my positions have included tours of duty in marketing, research and development and as Export Director. Since 1989, I have been CEO and have become the company’s largest shareholder. Over the years the business expanded its product distribution into more than 55 countries. I am also CEO and founder of Café Barbera Franchise (CBF), a company established in 2005 in Dubai and which currently has over 50 outlets in 4 continents.
What motivates you to keep going?
Passion for coffee.
Please tell us your secret to success…
Consistency, vision and integrity.
What do you look for in a potential franchisee?
- Social, outgoing and a good networker
- Passion and drive
- Gust-driven mindset
- Attention to detail and quality
- Desire to earn success
- Eagerness to learn and understand the business
- Sales and goal-oriented
What is one thing that really excites you?
The coffee world.
Any final words for aspiring entrepreneurs?
I get always inspired by this quote ‘’ What would you attempt if you knew you could not fail?’’ I use it every day. I think every entrepreneur should act without thinking about failure.
Where can people find out more about Café Barbera?
Visit the website here.
Where can people find Café Barbera on social media?
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