A fixture in Ocean City, Maryland since 1976, Fractured Prune Doughnuts is a ‘design-your-own doughnut’ franchise with 25 locations in the US and counting.


This specialty shop produces hot and crispy doughnuts and leaves the rest up to the customer, giving them a blank canvas on which to slather the glazes and toppings of their choice. For those unsure of where to start, not to worry. They have over 25 specialty doughnuts to help in the decision-making process.

A ‘Virtual Franchise’

The franchise has undergone a transformation, however, since being purchased by now-CEO Dan Brinton in 2013. He spread the doughnut love by opening new franchises across the U.S.

But Brinton has a different way of going about things. This is a franchise without a corporate headquarters, and that’s the way Brinton wants it. As a ‘virtual franchisor’ he believes in a hands-on approach. Instead of running the company behind four walls and a mahogany desk, he travels around the country visiting each and every one of his stores — locations that vary from South Carolina to Maryland to Colorado — and addresses the needs of each individual one.

Are you ‘Prune-Worthy?’

Do you have what it takes? Fractured Prune franchisees need: a passion for the product, an entrepreneurial spirit, good customer service skills, a positive attitude and must be a hard worker.


The total investment required to begin operation of a Fractured Prune varies based upon the site selection and construction scope. The franchise fee for each location is $30,000. Fractured Prune franchisees are required to have a net worth of $500,000 and cash and/or equivalent of $100,000.

For more information on the Fractured Prune franchise, click here.