GloPatrol Mobile Sunless Tanning delivers customizable tans right to your home, office or organization. Sunless tanning is perfect for anyone who wants an immediate healthy glow. It’s convenient, easy, and free from the risks of UV exposure. Sunless tanning is especially popular with pageant contestants, bodybuilders, entertainers, and wedding parties.
We recently sat down with Paul Heiting, President and CEO of GloPatrol Mobile Sunless Tanning for an exclusive one-on-one. Heiting shares the idea behind the franchise, where he sees it in five years and what he looks for in potential franchisees.
What’s special about the GloPatrol franchise?
GloPatrols deliver flawless, customizable tans right to homes, offices and organizations. Perfect for anyone who wants an immediate healthy glow, our airbrush tans are convenient, easy and free from the risks of UV exposure. While the unnatural consequences of many self-tanning lotions have created a few misconceptions about sunless tanning, GloPatrol airbrush artists and today’s revolutionary heat-infused equipment combine for reliable, stunning results.
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As an independent GloPatrol franchise owner, you’ll receive professional training, cutting-edge equipment, preferred pricing on tanning supplies, national brand recognition, online booking technologies, and marketing support to help make your mobile tanning business a success. And we’ll keep competition to a minimum, issuing only a limited number of franchises based on location populations.
What is the idea behind the franchise?
GloPatrol talent and equipment combine advanced chemistry, groundbreaking engineering, and unparalleled convenience to deliver a specially formulated, vitamin-enriched, fully customizable, sunless tanning application — at client locations.
The GloPatrol airbrush tanning experience begins with a choice of four heat-activated, skin-conditioning, skin-moisturizing or skin-tanning solutions. These one-of-a-kind formulations have been specifically designed for use with the heated application process. Each tanning formulation is enhanced with tea tree, argan and grapeseed oils and contains a combination of erythrulose and dihydroxyacetone (DHA) to produce tans that last longer, fade more evenly and complement all skin types and tones.
In addition, you can provide your clients with a variety of additives to create their own airbrush tanning blend. Select from two cosmetic bronzers for an instant color boost, three fragrances for a custom aroma and a powerful accelerator to speed the tan development process. Your customers will get the depth of color they desire and natural-looking, head-turning results.
How does it compare to its competition?
All GloPatrols receive professional training and revolutionary, heat-infused airbrush tanning equipment. Heated application is the latest breakthrough in sunless tanning technology. This technology produces a truly one-of-a-kind, first-ever, heated airbrush tanning experience. The heated application process is delivered in two ways — by preparing your clients’ skin and keeping them dry with a gentle flow of warm air, and by infusing heat directly into the tanning spray. Your customers will barely feel the formula application.
What do you look for in a potential franchisee?
GloPatrol provides the specialized training necessary for virtually anyone to run their own mobile sunless tanning business. Topics include franchise operations, marketing best practices and hands-on airbrush tanning techniques. You bring the desire and work ethic, GloPatrol will help with much of the rest. If you already have industry experience, that’s a bonus.
Where do you see the franchise in five years?
To help protect our franchisees, we limit the number to only one GloPatrol per every 100,000 in area populations. With an overall U.S. population of a little more than 300 million, there’s ample room for about 3,000 GloPatrols. Will that happen in five years? Who knows?
Can you describe a typical day in the life of a franchisee?
Ultimately, that’s up each GloPatrol. Sunless tanning is especially popular with beauty-conscious adults, pageant contestants, bodybuilders, entertainers, and wedding parties. GloPatrols are free to develop a client base however they choose. Whether your goal is full-time or supplementary income, we think you’ll find the simplicity of our franchise program to be accommodating. In addition, we provide tips to help our franchisees work smarter, not harder, to maximize their successes.
What’s your background?
I’m the visionary behind GloPatrol, identifying an unfulfilled demand for personalized, mobile tanning services and recognizing a social/political environment, which may eventually eliminate UV tanning competition.
My experience in the tanning industry comes from being a co-owner of two brick-and-mortar tanning salons. As a person who likes to be in control of his own destiny, I stress simplicity in the GloPatrol franchise model — setting limited requirements and providing convenient marketing tools — to help each GloPatrol realize success in their own way. I believe I have an uncanny talent for finding new profit opportunities and will be on the lookout for ways that GloPatrols can enhance their bottom lines.
What motivates you to keep going?
After successfully operating brick-and-mortar tanning salons, as well as mobile sunless tanning businesses, we’ve decided to share our secrets with select individuals. Without question, mobile airbrush tanning offers substantial opportunities. And, because the equipment is portable, high expenses of commercial locations have been eliminated.
If you were to start again, what would you do differently?
Start GloPatrol Mobile Sunless Tanning sooner.
Please tell us your secret to success.
Michelle Heiting is a major factor in our success. She leads the equipment and hands-on segments of GloPatrol training. She earned her airbrush tanning certification several years ago after discovering the benefits of sunless tanning and the unprecedented advances in technologies. Michelle has thousands of custom tanning sessions under her belt. She also has been very resourceful in her approach to building mobile tanning businesses — incorporating in-home sessions, event exhibits, on-location wedding parties, dance teams and exercise facility relationships into her business model (just to name a few). When you have questions about real-world mobile tanning success, Michelle’s the person to ask.
What is the worst job you have ever had and what did you learn from it?
Being an owner of brick-and-mortar tanning salons, I became aware of the risks of UV tanning.
What is one thing that really excites you?
Spreading the word about sunless tanning benefits.
Any final words for aspiring entrepreneurs?
GloPatrol offers a franchise program that costs little more than the equipment and materials you need to get started. Just complete the PDF franchise application and email it to [email protected]. You also may call (920) 333-2456. We’ll be happy to share more information.
Where can people get more information on GloPatrol franchise opportunities?
Visit the website here.
Where can people find GloPatrol on social media?