With a strong, loyal fan base, the Atlanta-based This Is It! BBQ & Seafood is seeking franchisees to help develop the brand across the Southeast U.S.


This is It! BBQ & Seafood has nine locations in operation and is targeting the following markets for new locations: Birmingham, Ala.; Charlotte, N.C.; as well as Alpharetta, Augusta, Cumming, Douglasville and Macon, Ga.

Do You Qualify?

This is It! BBQ & Seafood are calling for interested parties who have 3-5 years’ restaurant experience and are willing to adhere to the Christian principles driving the restaurant’s operations (e.g., closed on Sundays, prohibiting alcohol, etc.). Also, franchisees must be owner operators for a minimum of two years, with the exception of having an operating partner with restaurant experience. Prospective franchisees should be financially capable to invest in the franchise with restaurants ranging from $625,040 to $1.157 million, based on location, site development, etc.

When you join the This Is It! BBQ and seafood family, you’ll get world-class support before you serve your first meal and well beyond. Their franchise support system features: training, product development, advertising, purchasing cooperative, field support and more.

After you have one successful franchise open with a great management team, you can focus time on opening a second location.  Multi-unit franchise owners manage more than one location and are often able to double their income by taking on more than one location.

A Unique and Versatile Menu

Founded in 1983 by Shelley “Butch” Anthony III, the popular, fast-casual, “cafeteria”-style restaurant offers three different cuisine styles: barbecue, seafood and southern comfort, allowing for a versatile menu that caters to everyone.


Derived from family recipes, This Is It! keeps its customers in mind by providing a diverse menu that maintains flavor profile expectations, yet reduces levels of sodium and sugar. Each restaurant offers delicious, real food – including entrees such as barbecue chicken, barbecue ribs and seafood; sides such as baked macaroni and cheese, collard greens and sweet potato soufflé; and desserts such as banana pudding and peach cobbler.

For more information on franchise opportunities with This Is It! BBQ & Seafood, click here.