Redefy Redefines the Real Estate Franchise Model

Redefy founder Jordan Connett has capitalized on the rise of popular real estate portals, which make it cheaper and easier to market properties to homebuyers.


The Denver-based firm Redefy, which started as a brokerage, earlier this year launched a seller-focused national real estate franchise model that charges homeowners a flat fee for full service. In the first half of this year alone, the firm’s franchisees, located in 12 major U.S. metros, have closed 417 transactions.

For homes priced under $1 million, Redefy charges sellers a flat fee of $2,500 for in-person consultation, professional photographs, home showings, online and multiple listing service marketing, contract negotiation and management of the title and closing process.

The firm uses a mix of salaried and independent agents, each assigned a specific role: the salaried agents work in the office handling the digital paperwork and negotiating and closing deals and the independent agents have just one job — to secure listings. The independent agents get paid a flat fee for every listing they bring in, and they collect a standard commission when they secure a buyer.

For Redefy, providing full-service real estate services requires a team. So Redefy armed its teams with software created by real estate professionals, integrated with a proprietary process that eliminates all the hassles. The result is amazing coordination and dexterity on each real estate transaction. Homebuyers get the expertise traditional real estate agents offer — without the decades of inefficiency the traditional real estate process can create.

Redefy has created an environment that brings out the best in agents because they are free of the administrative tasks that get in the way of finding you the best home.

Redefy plans to open four new markets by the end of the year.

For more information on Redefy franchise opportunities, click here.