During Bin There Dump That’s 45 years as a franchise, they have found several factors that identify what makes a great franchise operator, and the results speak for themselves.
These successful Bin There Dump That franchisees have taken the entire dumpster rental experience to a whole new level, and the franchise has since become the go-to dumpster company of choice by many residential and commercial customers.
We sat down with John Ferracuti, Vice President and General Manager of Bin There Dump That, to talk more about what the company looks for in potential franchisees, where he sees the franchise headed and what he considers the franchise’s “secret sauce.”
What’s special about the franchise?
The beauty of Bin There Dump That is the simplicity of the model. We are not splitting atoms here! That said, this is “simple” but not “easy.” To be successful takes hard work and adherence to the proven business model. We have ironed out all the kinks and know what works and what doesn’t. Our secret sauce is really in how we create a fantastic customer experience that is very unique for the dumpster industry. We also have a tried and true sales and marketing strategy that really beats down the competition.
What is the idea behind the franchise?
Provide an exceptional “Residential Friendly” customer service experience in an industry in which that doesn’t exist except with us!
Who is Bin There Dump That’s target demographic?
Our customers are split about 50/50 between homeowners doing a project themselves and contractors doing a project at someone’s home. Everyone who needs to get rid of trash, junk and construction waste needs us!
Where do you see the franchise in five years?
In 2015, we expect to reach 100 franchise territories across North America. In five years, we expect to be at 300 territories and we expect each territory to be supporting an average of three trucks.
Want to learn more about financing your franchise opportunity? Download Bin There Dump That’s FREE financial guide.
What is your background?
I have an entrepreneurial background, having built operated and sold five different small businesses in my career. I started my business career as a sales executive with Xerox back in the late 80s and the things I learned at Xerox about sales and marketing are still the things I use in business today. I’ve been an independent business owner and a franchise owner, before moving firmly onto the franchisor side about 10 years ago.
What motivates you to keep going?
I absolutely love that I have the ability to be successful in my own career while helping others be successful small business owners. It is incredibly fulfilling for me.
If you were to start again, what would you do differently?
The one thing I’d do is keep some of my businesses instead of selling to cash out. I think I’d be better off in the long run in that case.
Please tell us your secret to success…
I surround myself with “good hearted” people!
What is the worst job you have ever had and what did you learn from it?
I can’t really say that I had a worst job. I try to be as positive as possible in every role I’ve ever had.
What is one thing that really excites you?
I get excited by a lot of stuff, but the one thing that really makes me happy is when we have a franchise operator who follows the model, works hard and has great success. One of my favorite times of the year is when we have our yearly Franchise Conference. It gives me a chance to meet all our franchise operators and hear all the wonderful success stories first hand.
Any final words for aspiring entrepreneurs?
My own personal experience has taught me that the best tagline of all time was by Nike a number of years ago. “Just do it!” I think people often limit themselves when they don’t have to. Sometimes it’s just a matter of pulling the trigger. What’s holding you back from achieving your dreams? Just Do It!
Where can people get more information on Bin There Dump That franchise opportunities?
Visit the website here.
Where can people find Bin There Dump That on social media?
RELATED: HOW TO BUY A FRANCHISE