Helping Moms Make Strides in Fitness, Motherhood and Life

Looking for a way to blend her passion for fitness with motherhood, Lisa Druxman created an exercise routine for new moms. She quickly realized that other mothers would benefit from working together to restore their well-being. Now Druxman leads a business that brings exercise, companionship and support to tens of thousands of moms around the country.

We recently spoke with Lisa Druxman, CEO of Fit4Mom, about this successful franchise, currently the largest fitness program for moms in the country. She dishes on the worst job she ever held and what she learned from it, where she sees the Fit4Mom franchise in five years, and she also shares her advice for aspiring entrepreneurs. You don’t want to miss this!

What’s special about the Fit4Mom franchise?

We give women the strength for motherhood. We are a franchise run by moms, for moms.

What is the idea behind the franchise?

We believe in the power of moms. Our classes are designed to give moms the strength, inspiration and support they need at any stage of motherhood.


How does it compare to its competition?

We are lucky that we don’t have too much competition. We are the largest fitness program for moms in the country. We are truly a village, a network of moms nationwide. We are not just about fitness. Fit4Mom is a culture.

What do you look for in a potential franchisee?

We are looking for inspiring people who have a passion for fitness and motherhood. Our franchisees come from all walks of life. Most have never taught fitness. But they all believe in the power of moms and want to have a career that blends work with family and causes a powerful purpose in their community.

Where do you see the Fit4Mom franchise in five years?

I think our programs will be a household name for every mom in America. I think all of our classes will be offered in every city in America.

Can you describe a typical day in the life of a Fit4Mom franchisee?

Well that depends on their stage of motherhood. It’s not required that you be a mom, but most are. For a mom with a stroller-age child, she will probably wake up, do some email and social media, put baby in the car and head to her local park or gym to teach a Stroller Strides class. There, she will inspire a group of moms, hang out and play afterwards. Then she will probably head home for nap time and get a little more work done. We find that as her kids grow up, so does her business. With older kids, she is more likely to teach Body Back or to hire more instructors to teach for her. She goes from working in the business to working on it. But one thing never changes. She will always be home for her family.

What’s your background?

I have been in the fitness industry for over 20 years. I have taught group exercise, been a personal trainer and been in fitness management. My Masters degree is in Psychology studying exercise adherence and behavior modification weight control. I use this knowledge a lot in creating programs that become ingrained in our clients’ lives.

What motivates you to keep going?

This may sound corny but it is my belief in moms. I believe that moms are a catalyst for change. If mom is happy and healthy, so is her family. I believe with my heart and soul that every mom deserves to experience the village and strength of our programs.

If you were to start again, what would you do differently?

I would hire help sooner. I was only held back by what I tried to hold on to. I now surround myself with an amazing team so we can reach more moms and grow bigger and faster.

Please tell us your secret to success…

It all comes down to focus. I am clear on my why and that drives the what. It’s not about getting done the most. It’s about getting done what’s most important. And of course, I’m a dreamer and I’m crazy enough to make those dreams come true!

What is the worst job you have ever had and what did you learn from it?

Telemarketing. Ugh! I love people and I love being creative. Selling someone else’s dream (that I don’t believe in) is not inspiring to me. I need challenge, connection and inspiration.

What is one trend that really excites you?

Online businesses. We can reach so many more people via the Internet. You will see new programs from Fit4Mom in the future where we can connect with more moms online!

What are your three favorite online tools or resources and what do you love about them?

Evernote — this is my go to for keeping all notes and lists

Skype — More than half of our team is remote, so it’s great to be able to connect via video

Canva — Great way to create our own graphics for social media!

Do you (or did you ever) have a mentor?

I have many. Most are virtual. Right now, I would say my virtual mentors are Michael Hyatt, Chalene Johnson and Brendon Bouchard. Long term…Walt Disney and Mary Kay.

Any final words for aspiring entrepreneurs?

I have never met one entrepreneur who felt 100 percent ready. Find your passion and go for it. Just start. Don’t wait for it to be perfect. If there is an idea that you will regret not doing, then it’s time to get started.

Where can people get more information on Fit4Mom franchise opportunities?

Visit the website here.

Where can people find Fit4Mom on social media?