Four brothers — Neal, Jeffrey, Daniel and Jordan Harmon — are the brains behind VidAngel, filtering software that helps families choose what they filter in movies and television shows.
If you haven’t heard of them or of VidAngel, maybe you’ve seen the promo commercial they created for VidAngel that has over 1.3 million views. The commercial uses paintballs splattering on a family to represent the rise of the use of swearing in movies — from 1939’s Gone With the Wind and one splatter for the use of the word “damn” to 2013’s The Wolf of Wall Street’s over 700 paint splatters.
VidAngel, which boasts “Movies Minus The Bosoms, Blood and Bad Words,” works with current TV shows and movies that users through VidAngel’s website. They can then use the filters that VidAngel provides to cut out all the swearing, violence and sex, truly customizing their experience. Or they can watch a video purchased through VidAngel that is fully unfiltered. The choice is up to the consumer. The software has advanced features such as, for swearing, it will just mute the one channel of audio that contains the swearing, and not the other sounds or dialogue.
VidAngel hopes to grow until the point where the company is able to stream their own content like Netflix and continue improving the user experience, including being able to tag films and become part of the filtering process.