Bliss Cupcake Café opened its doors to the public in November of 2009 to rave reviews. Now, with six locations in Arkansas, Bliss Cupcake Café is a boutique bakery franchise specializing in gourmet cupcakes for any time of day, birthdays, tailgating, weddings, and special occasions.

In a Q&A with Kerri Hughes, owner of Bliss Cupcake Café in Fort Smith, Ark., we learned what a typical day looks like for her, where she sees her franchise in five years and what advice she has for potential franchisees.


How long have you owned a Bliss Cupcake Café franchise?

Two years.

What were you doing before becoming a franchise owner?

Working in higher education development\fundraising.

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Why did you choose your franchise?

The flexibility of owning my own business.

What does a typical day look like for you?

It could be any number of things: Some days I’m in the kitchen actually baking the products, other days I’m working on human resources, accounting, payroll or marketing items.

What were some of the challenges you faced when starting your franchise?

We were the first franchise for our company, so there were lots of growing pains\communication issues to overcome.

Where did you research or get advice about starting a franchise?

Everywhere I could find — U.S. Small Business Administration was a great resource.

What is your secret to success?

Refusing to fail!

What would you do differently if you had to do it all over?

Listened to my instincts and not other people’s advice on some issues.

Where do you see your Bliss Cupcake Café business in five years?

Still successfully serving our market with delicious made-from-scratch treats!

What advice do you have for others looking to own a franchise?  

It’s hard work to get started, but so worth it in the end!

Where can people get more information on Bliss Cupcake Café opportunities?

Visit the website here.

Where can people find Bliss Cupcake Café on social media?

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