Business opportunities can come in all shapes and sizes, and can appear at any time — even when you least expect it.

Lee McNiel came across his latest business opportunity practically by accident. He was searching for an apartment in Austin, Tex. when he began to realize just how many unflattering online reviews there were — and that many business owners were completely unaware of them. 

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Fast forward four years and McNiel is now CEO of ReviewPush LLC, a profitable Austin startup providing business owners with an online dashboard of all related reviews to enable the owners to monitor and manage the reviews.

The goal at ReviewPush is to make online review management easy, so business owners don’t have to bend over backwards to manage online reviews. They this by providing a simple platform with intuitive features and functionality.

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The company, which now employs five workers, aggregates online reviews for customers who operate a total 9,000 locations. McNiel compares ReviewPush’s dashboard to Hootsuite for Twitter followers.