Apricot Lane Boutique is a women’s fashion and gift boutique with more than 75 franchise locations. We recently had the chance to speak with Linnore Gonzales, owner of an Apricot Lane franchise in Centennial, CO. We learned how Gonzales’ prior experienced has helped her succeed, what her plans are for the future, as well as what advice she has for potential franchisees.

Why did you choose the Apricot Lane Boutique franchise?

I have always been a believer in the franchise model as shown in my past and present businesses. I have always been intrigued by the fashion industry and was happy to come across Apricot Lane and thrilled to find out that it is a franchise!


How long have you owned a franchise?

I purchased the Apricot Lane Centennial location from a former franchisee in November 2014. When I moved to Colorado in 1994, I had the opportunity to be introduced to the world of franchising. I bought an independent paint your own ceramic studio that I converted into a Color Me Mine franchise. I owned and operated three Color Me Mine locations for 10 years. I also owned a long-term part time staffing franchise, 10 til 2, for 7 years and presently own an interior decorating franchise, Décor & You as well as women’s magazine franchise, HERLIFE Magazine.

Why did you decide to get into franchising?

Franchising allows me to be in business for myself but not by myself. I love to be able to get the support of the franchisor and have access to a proven system without having to re-invent the wheel to find success. The advantage of a bigger organization is a huge plus. The opportunity to learn not just from your franchisor but from all the franchisees in the organization is something you will not get when you are an independent business owner.

What were you doing before you became a franchise owner?

Before I became a franchise owner, I worked in corporate as an Asset Manager in a real estate investment trust company in New York. I still have a position in a very prestigious Denver company as Director of Risk Management but having franchise businesses allows me to be diversified and still run successful businesses.

What were the most unexpected challenges of opening your franchise?

For me my challenge in owning my Apricot Lane franchise was to be able to understand how to run and operate the business in a short period of time. We took over November 1, 2014 and needed to make sure we merchandise accordingly to be up and running and ready to face, tackle and take advantage of the holiday season.

What advice do you have for individuals who want to own their own franchise?

Take advantage of what the franchisor can offer. Always remember the reason you picked a franchise business. Hire wisely. Learn to delegate and trust your employees so you can concentrate on areas that will build and make your business a success and not dwell on areas that will not bring in the income. Do not forget the marketing. It is important to be out there and continue to build and market your brand.

What’s next for you and your business?

Increase profitability and make Apricot Lane the go-to boutique in Colorado for high style fashion.

Where people can find out more about Apricot Lane Boutique franchise opportunities?

For more information, click here.

Where can people find Apricot Lane Boutique on social media?