Are you aware that Instagram recently introduced an amazing update that gives you the chance to boost your video marketing?
The big change is that now you can record or post 60-second videos. This is a drastic increase from its former limit of 15-second videos.
In addition, this forward-thinking social network is bringing in even more unique video capabilities. These include video view counts and slow-motion potentiality, to name only a couple. Instagram has portrayed remarkable growth over the past few years, and this has greatly improved the video content for many brands.
With Instagram’s main goal leaning towards video, video marketing will soon become a must-do for all businesses. Great brands are already taking advantage of the popular marketing strategy. That’s because it allows them to communicate with their customers through creative, value-adding, and engaging approaches.
In fact, 50% of the best Instagram videos result from brands, not individuals. Therefore, this is the perfect time to start integrating your video marketing technique with the brilliant Instagram videos. If you are not convinced yet, here are some outrageous statistics to better explain why.
1. Tremendous Increase in Instagram Video Postings
Image posts still dominate Instagram. However, swift changes are taking place. An Instagram analysis by Quintly indicated that videos work out perfectly, just as images do. Further, the instances of Instagram videos was very high last year. This clearly suggests that video content is gaining more popularity on social media platforms.
2. More Time Spent Watching Instagram Videos
People are increasingly interacting with video content on a daily basis. The platform’s emergent view-count ability is resourceful to all brands. That’s because businesses will be able to analyze the value of videos they post.
Recent reports indicate that 47% of the significance in video campaigns is delivered within three seconds. Contrast this with Facebook photos that take longer. Instagram tallies a view when a certain video has been watched for about three seconds, the same counting tactic as Facebook’s.
3. More Than 400 Million Instagram Users
With the highest number of active users, Instagram is turning out to be an exciting platform. What’s more, video designers and brands that are seeking reliable alternatives to YouTube are making their move to this platform.
Instagram’s recent improvements have greatly boosted the video metrics. Therefore, brands will be in a position to evaluate and extract valuable facts concerning the performance of their videos. They will then be able to utilize these discoveries throughout their marketing campaigns.
If you really want to explore your brand’s new prospects, consider using the services of a reliable video animator. That’s because an animator will provide you with flawless videos to help you tell your brand’s story. They will also make your products and services more visible to the global market. Check out some premium video services and start connecting with your potential clients with amazing Instagram marketing videos today.
4. Top Instagrammers: The Cornerstone of Successful Video Marketing Campaigns
Currently, Instagram is saturated with video content. Research indicates that users post more than 80 million videos and photos on the platform each day.
Instagram’s latest update to its newsfeed algorithm, plus your own commitment to design stylish customized photos and videos, will easily give you more visibility for your brand.
Additionally, you can partner with top Instagrammers to can dramatically improve your brand’s visibility. This tactic can help you reach out to millions of people.
For example, experienced agencies like Qudos Animations have spent years building valuable relationships with audiences on Instagram. You, too, can collaborate with them for custom videos. These videos will significantly influence your customer engagement on the platform.
5. Instagram Video Marketing Drives Traffic
Undoubtedly, it’s the desire of every marketer to drive traffic to his or her site. And one of the proven ways is through Instagram video marketing. You can effectively do this by embedding a video link that attracts more visitors to your website.
6. Instagram Is Really Enjoyable
Instagram is incredibly exciting. What’s more, it can help you to create more leads to your business. It will also improving people’s perceptions about your marketing tactics.
This gives you the chance to have fun while you’re boosting your brand’s visibility. However, keep in mind that you can only do this by utilizing quality images. Therefore, shop for the best video animator. Only true professionals can help you to create the finest video animations.
Professional quality in a single video marketing piece could actually transform your business. Just imagine: You could turn your business into a huge buying hub!
7. There Are Numerous Instagram Marketing Strategies for Every Business
Instagram marketing goes beyond just creating Instagram accounts and publishing the content on a monthly basis. If you want to boost your company sales and witness positive ROI’s from your Instagram marketing strategies, you must be tactical in the delivery of your posts.
Therefore, adhere to these strategies to give your company a powerful presence on Instagram:
Understand Your Audience
Develop content that reflects the values as well as the interests of your business’s target audience so as to achieve your long-term Instagram branding success.
Create an identifiable aesthetic effect by posting regularly. In this way, you will engage with and encourage your audience to come back for more content.
High-Quality Images Work Like Magic
Take photos with a high-definition professional camera so that they will be visually compelling. Also, take a few minutes to edit the content with a native Instagram editor or another reliable video editing tool.
Use Relevant Hashtags
Include trending hashtags for likes. What’s more, relevant hashtags will help your potential customers easily locate your brand channel. Remember, uniquely branded hashtags can go a long way in driving social conversations. They will help you to establish your brand identity for the long term.
Engage with Followers
Collaborating with your followers on other social media platforms such as Facebook and Twitter is the most effective way of increasing your content reach. This can help, as well, with turning your consumers into loyal brand ambassadors.
Collaborate with Top Instagrammers
Partner with Instagram’s most popular content creators in order to effectively grow and expand your brand channel.
The Bottom Line
Advertising on Instagram gives a business several advantages. For instance, you can make a tailored landing page, have better control of your customers’ experience, and expand your content’s reach. Even more importantly, you can measure your results. That is, if your revenue generation exceeds the cost of your ads, then your Instagram marketing strategy is working.
In today’s market, competition is fierce and things are changing quickly. It is therefore imperative for businesses to market effectively. If you have not tried it, make a point of embracing customized videos. They will announce your business presence in one of today’s most effective marketing platforms: Instagram.