Christmas is a time when we show our appreciation to family and friends by exchanging gifts that are personal and meaningful. So, why shouldn’t this be the case with your customers and employees too? As the festivities approach it can be difficult to find the time to start organizing something for everyone within your business but this could help to further your business’s success the following year.
By taking the time to reach out to everyone who plays a part in your business, you’ll be showing your appreciation towards them, and they’ll thank you for this. What’s more, gifting or thanking your customers can also be a promotional opportunity too. Using promotional and branded Christmas gifts from Dynamic Gift NZ, it can provide you with the ultimate marketing tool! And, all of this doesn’t have to cost you a fortune. Below are some great ideas for how you can thank your clients, customers and co-workers this holiday season while staying on a budget.
Thank You Cards
Over the past year, all of these people have helped to contribute something to your business, so now’s the time to thank them personally. In this day and age, so many people are quick to moan or complain about something, which is why a thank you or a pat on the back means so much more. So, utilize your CRM and send out cards that have been personalized for each person who’s important to your business. You could even send e-cards to cut down on time and materials and to be environmentally-friendly!
You don’t have to go into a long, considerate speech with each customer but any individual touch you can give will go long way. With staff, however, you can and probably should personalize your thank you cards or gifts to make them feel very appreciated.
A Token of Your Appreciation
If you think a card isn’t enough, then you may want to send them a gift as a gesture of your appreciation. You could think of something that’s in-keeping with your business and its industry, or just opt for the safe bet of wine or chocolates!
Equally, if you have a small team or staff or you only have a handful of clients that you want to get in touch with, you could go one step further by personalizing their gifts. If you can, take the time to get to know them, what their likes and dislikes are and what they do with their families. This will provide you with all of the material you need to choose a personal gift that will really blow them away! Keep in mind, personalized gifts take time so whatever you do, don’t wait until the last moment or you will be out of luck.
If you’re a retailer or you have a large customer base, reaching out to all of your customers personally is going to be difficult. Why not send out a generic, festive email that offers them a rewarding discount or a free gift if they come into your business? Not only does this allow you to thank them for their patronage but it also gives them an incentive to return to you and spend more money – a win-win situation!
Try to make sure the discount doesn’t seem too generic, though, by providing them with a unique discount that thanks them for their repeat business. So, if you’re sending out a Christmas code to everyone on your email database, send out another to those customers that have gone above and beyond by buying from you on more than one occasion or have left you great feedback. Be sure to include a message that shows them how thankful you.
You could also provide them with cash back or a gift card to give them a gesture that they really won’t be expecting. Discount codes can sometimes become too commonplace over the Christmas period but by providing them with “cash” that they can spend, this may feel like a more rewarding gesture. So, instead of offering them 10% off their next purchase you could just provide them with a $10 gift card. It’s the same principle but it seems a lot more personal and it might be something that’ll come in handy while they’re doing their Christmas shopping – and it will get them returning to you, again!
Your clients and co-workers are the fundamental cogs in your business machine because without them you wouldn’t have a successful organization. By treating them right and providing them with the rewards they deserve, you’ll not only make them feel appreciated but you’re also more likely to get them returning to you as a repeat customer.
Lyn Chambers has been working in the Promotional product industry for over twenty years. Helping companies from all over New Zealand brand their businesses the right way. She is currently the acting director of Dynamic Gift NZ.