How To Get Your Website Working For Your Small Business
A website is one of the most powerful marketing tools available to a small business. It increases a small business’ visibility and its ability to discover leads and convert them to sales. However, the success of a website depends on much more than just aesthetic appeal. It also must be functional, accessible, user-friendly, and reliable. There are several essential components that must be included in order to maximize a website’s success.
To be functional, your business website must communicate essential company information in a clear and concise way.
Some key elements required to ensure your website is performing its function include:
- Easy to remember domain name
- Company name and logo
- Contact Information
- Business hours
- Links to social media
- Contact form
To be accessible, your site must allow users the ability to access, view, navigate, and interact with it 24/7.
Some key elements to ensure your website is accessible include:
- Responsive design (mobile, tablet, and personal computer)
- Search friendly
- Search engine optimized
- Cross browser compatible
A user-friendly website encourages good customer experiences at every level.
Some key elements to ensure your website is user-friendly include:
- Clear and easy to read menus
- Distinct links
- Clean font
- A search bar
A reliable website is also a crucial factor in your site’s performance.
Some key elements to ensure your website is reliable include:
- Fast hosting
- Quick speed
This is really just the beginning of creating a website that includes all the key elements a small business should include in their website design. It is important to remember that a good looking website is only the very first step in the process. To really get your website working for you as a true marketing method it must not only look good but also be functional, accessible, easy to use and extremely reliable.
To learn more about what your website should include to get it working for your small business, check out 50 Features Every Small Business Website Must Have to ensure it is being used to its maximize potential.