If you own a storage unit facility, what is your biggest struggle? If you said getting customers to come through the door, you will be glad to know that you and many other similar companies share the same struggle. Customers are always hard to get through the door unless you have a product that they need, no matter what.
If you want to increase sales at your self storage facility, your ultimate goal is to get more foot traffic into your facility, so that you can take the customer on a tour and show them how you can help them. But, what can you do to help increase your chances of more customers coming to your facility?
Let’s take a look at some tips that will help give your revenue and foot traffic a push in the right direction.
Your Signs Need to Make the Point Clear
Have you ever looked at a sign for a business and simply wondered what the heck it was trying to say? If the sign doesn’t make sense, then you will not pay attention to it, right? This applies to your storage facility as well.
Not only does the message need to be clear, but you need to have a sign that attracts your customers as well. A poorly lit or decorated sign will not stand out and your customers may pass right by you. Don’t forget to include your monthly specials on the sign to attract more attention.
Dress Up the Exterior of Your Storage Facility
Would you approach a home or business that did not have a nice looking exterior? Of course not. So, why would you expect customers to approach your business if it looks horrible on the outside?
- It is important that you evaluate the exterior of your storage facility.
- Do you have a fence around the property?
- Do you require an access code to gain access to the units?
- Are there cameras around the property?
- Do you have plants and green grass out front?
If you answered no to any of the above questions, you need to think about making some changes to help draw customers’ eyes to your facility.
Be Welcoming When Customers Enter Your Facility
One of the biggest turnoffs for a customer is to walk into a business and not be welcomed or feel like they are welcomed. You do not want your customers to feel like a burden to you. Whether you are the face of the company or another employee is, you need to make sure that the front desk associate is trained and friendly, has a big smile on their face and is ready to help everyone who walks in the door.
Highlight Your Best Features
Lastly, you need to highlight your storage facility’s best features. If you do not, your customers will not know what you truly have to offer them and they may be swept off their feet by your competition. Make sure you highlight ALL of your best features.
Your storage facility is one of your biggest investments and you want to make sure that you take these tips on how to successfully run your business and to help drive traffic to your facility.
If you are interested in learning more about how to get more customers and more traffic to your storage facility then visit SelectStorage.com for more information.