October 2016

Six Paths to Discovering a Blue Ocean Business Idea

Blue ocean ideas are prolific and there are more just waiting to be discovered. But finding them is often like a trying to find a specific shell on a huge beach. Commercially compelling blue ocean ideas are surrounded by cool but unprofitable ideas, red ocean ideas and some truly awful ones.

There are six methods that can be used to sift viable blue ocean ideas from the random tangle of possibilities.[1] Business owners should be prepared to begin with the end in mind when building-out business strategies.

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Technology Tools To Take Your Freelance Business To The Next Level

Guest Posts

Here is a nice guest post that discusses the technology a start up or existing free lance company can use to really grow their business.

Gone are the days when you need to spend a ton of dough to open a business. Today, you can begin your personal training or dog walking business over night – with very little cash. Read on…

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4 Steps To A Successful Affiliate Marketing Campaign

Affiliate Marketing

Affiliate Marketing is an amazing thing and more and more people seem to want to know how to become involved in it. Here is a guest post from author Patrick Panuncillon where he tells you the 4 Step Process & the importance of selecting your Niche

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How to Get the Lowest Auto Insurance Rates for Business

Running Your Business

In today’s world good sense and law makers have made it an absolute necessity to carry adequate insurance. While auto insurance can be costly, business owners should consider it just another cost of doing business along with vehicle payments, tires, oil changes and gasoline. With the high costs, it is only natural for people and business owners to look for policies that provide cost-effective insurance with adequate coverage.

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Going Green in More Ways than One: Launch An Eco-Landscaping Business

Ideas

Starting a landscaping business can be quite lucrative – especially if you have a bit of a green thumb. It is easy to find people almost anywhere that don’t like to do yard work themselves or who want to change their yard but don’t have the technical knowledge to do so.

The good news is that you can launch an eco-friendly landscaping business that not only makes you money, but looks out for the environment as well. There doesn’t need to be any compromise between owning a business and staying green, so if you are thinking about launching your own landscaping business, here are a few tips on how you can help make people’s lawns look better while watching out for the environment.

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Six Ways Your Business Can Outsmart Cybercriminals

Security For Your Business

The ancient Chinese military strategist Sun Tzu once said, “Know thy self, know thy enemy. A thousand battles, a thousand victories.”

Although technologies and battles have changed, these words and their meaning are immortal. The same is true for the ever-evolving cybersecurity challenge. After all, the best way to combat hackers and cybercriminals is to understand your own vulnerabilities.

Here are six tips to outmaneuver digital threats and improve your cybersecurity.

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Business Writing Vs. Creative Writing – What You Need To Know

Guest Posts

Those who think that business writing and creative writing are the same thing, are sorely mistaken. There is a clear difference between business writing (attempting to make an audience aware of and potentially purchase your product), and writing creatively (for the benefit of someone’s imagination or enjoyment).

While there are pieces of creative writing that may mimic business styles, rarely will you see an example of business writing that imitates creative styles so it’s important to know the differences. Perhaps a more drastic comparison cannot be made than one between business writing and creative writing.

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Should Your Business Buy or Lease Needed Equipment?

Running Your Business

There’s always a buzz around installing a new piece of equipment at work. Whether it is a $100 coffee maker in the break room or a $100,000 assembly machine on the factory floor, people get excited. And while both should hopefully make a positive difference, it is only the larger piece that can decipher whether your business succeeds or fails.

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How To Get Your Website Working For Your Small Business

Marketing

A website is one of the most powerful marketing tools available to a small business. It increases a small business’ visibility, their ability to discover leads, and to convert those leads into sales. However, the success of a website depends on much more than aesthetic appeal. It also must be functional, accessible, user-friendly, and reliable. There are several essential components that must be included in order to maximize a website’s success.

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How To Open A Spirit Halloween Shop

Business Ideas

It is about that time of year again – orange and black in every store window, the fragrant aroma of cinnamon sticks and apple cider in the air, and a Halloween Store in every city – maybe more than one.

Have you ever wondered about these great big giant stores that pop up out of nowhere, last for 2 months and then close back up almost over night? Well we did a little research and discovered how they operate. While it may be too late for this year, you might want to think about opening one for next year.

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