Source: Shopify
Pretty Presets was created to address a pain point that many photographers experience: editing takes a long time. Pretty Presets solves that problem with pre-made alterations for Lightroom that cut photo editing time in half.
Because the business is so visual, Pretty Presets quickly turned to Pinterest as a marketing tool. Over the years, Pinterest has become their number one traffic source, accounting for 10% of sales.
In this customer spotlight, we chat with founder Laura Thomas about how she uses Pinterest to drive traffic—and revenue—for Pretty Presets.