People are not only ordering clothes and gadgets online, they are also searching for their next home. According to a report from the National Association of Realtors titled “2016 Profile of Home Buyers and Sellers,” 86% of people who recently bought a home found websites to be helpful, and 44% began their quest to buy a home online. Real estate agents can reach these home buyers by putting these three SEO tips into action.
Put Keywords to Work for You
Figure out what keywords people are searching for when they look to buy a home. Keywords are an integral part of any SEO effort because they can help get your website ranked high in search engines such as Google. The keyword phrases you use should include the name of the town where the house for sale is located. For example, if the home is in Tampa, you might use the keyphrase “Houses for sale in Tampa”. You don’t have to be an expert when it comes to finding the right keywords for your real estate strategy. Over the Top SEO knows what keywords will help lift your real estate website to the top of the search engine results. In addition, you should also focus on mobile SEO since Google now notices if a website is mobile-friendly and ranks it accordingly. Mobile-friendliness means making your website more accessible to people viewing it on a mobile device such as a smartphone or a tablet.
Social media is an extremely useful SEO tool for real estate agents. Facebook, Twitter, and Youtube are a few of the social media sites real estate agents should be using to improve their SEO while at the same time building relationships with people. Real estate agents can generate interest in houses by posting images on Facebook and Twitter. They can form relationships with future house buyers by replying to questions about the house listings. Real estate agents can also upload house video tours to YouTube to give people a 360° view of houses for sale. Another way real estate agents can use social media is by posting links to blog posts about houses for sale on Facebook and Twitter.
LinkedIn is another website that can help a real estate agent’s SEO. Since Linkedin connects people in the workforce, it gives real estate agents the ability to form connections with other agents. It also sheds a professional light on real estate agents by letting them share their accomplishments such as awards they have won. Some people will specifically search for a real estate agent’s LinkedIn profile page when looking for a house, so it is not something to overlook.
Get Listed in Real Estate Agent Directories
Being listed in real estate agent directories can improve a real estate agent’s SEO. Two major house-buying websites which feature real estate agent directories are Zillow and Trulia. Zillow even lets you link back to your real estate website, Facebook page, and Twitter profile.