5 Ways to Build a Better Pool Business

5 Ways to Build a Better Pool Business

Are you a pool builder? Are you looking for ways to make your business better? Ways to boost your bottom line and get more people talking about your business?

Then offer your customers one or more of the five unique touches you’ll read about here that will make their backyard pools the talk of the neighborhood.

According to Wikipedia, the very first swimming pool was most likely in Pakistan, built more than 5,000 years ago. Made of bricks covered over with tar, it was likely considered the height of luxury in its time.

Swimming pools have come a long way since that time.

Today, a backyard swimming pool is a big part of the American Dream. A well designed swimming pool surrounded by lush greenery and fragrant blossoms makes any backyard more beautiful. Add comfortable outdoor furniture cozily arranged for private conversations, and a swimming pool becomes a charming backdrop for entertaining guests or relaxing with the family.

Many homeowners dream of enhancing their homes and their lives with a backyard pool, and homeowners who have already invested in a swimming pool ponder upgrades that will make their pools easier to maintain and more lovely.

Delight your customers with one or more of the following features, as does SoCal Custom Pools and Spas. Check out some of the year’s latest trends in backyard pool design and give your pool building business an edge.


  1. Fountains and Other Water Features

Nothing is more relaxing than the sound of lightly splashing water, and sparkles of sunlight shining through a fountain’s delicate droplets delight both young and old.

Whether it’s positioned poolside or smack dab in the middle of the pool, a fountain’s charms soothe the senses and encourage laughter and a sense of play in everyone.

Hydrotherapy jets, once considered strictly therapeutic and found only in pools designated for physical therapy, have made their way not only into backyard spas but also into the swimming pool itself. A boon for tired and achy muscles, hydrotherapy jets ease minds and bodies made tense and sore by the workaday world. Give your customers this option and you’re bound to increase your sales.


  1. Relaxing Patio Decor

As you design your customers’ backyard pools, always be sure to include areas for relaxing beside the pool, too. Whether to warm themselves in the glow of the sun or to unwind in the gentle shade of a patio umbrella, your customers will surely want to enhance those spaces not only with outdoor plantings but with lovely outdoor furniture, as well. You’ll find charming examples at Wayfair, Home Depot, and Costco.

No outdoor setting is complete without luxurious landscaping. To get some ideas about poolside landscaping, take a look at these examples on Pinterest. Hook up with a local landscape artist to give your customers even more options.


  1. Go Natural

Have you heard about bio pools? A bio pool, or natural pool, is a pool in which the water is purified by means of plants and biological filters. No chemicals or artificial devices are used. As your customers become more ecologically aware, more and more of them will want their backyard pools to be friendly to our planet’s environment. Do your business a favor and add bio pools to your repertoire, like these at Luxury Pools.


  1. The Vanishing Edge

Have you ever seen a swimming pool whose water at the far edge seems to blend with the sky above it? Such pools are called “vanishing edge” pools, and they’re often stunningly beautiful. Blue Haven Pools in Tulsa, Oklahoma, offers some vanishing edge pools and even explains on their website how such pools, also called “infinity pools,” work.


  1. Warm Your Toes

After a refreshing swim in the cool water of a backyard swimming pool, it can feel so nice to wrap up in a fluffy towel and warm your chilled toes next to an outdoor fire pit or fireplace. As the sun goes down on a fun-filled afternoon, your customers and their families and friends will delight in the contrast of fire and water, chill and warmth, that only a poolside fire feature can offer. Again, Pinterest provides some creative ideas.

Whether you’re just getting started with your pool-building business or you’ve been around for a while, your customers are sure to appreciate your suggestions about these avant-garde features. Before long, your reputation as a forward-thinking pool-builder is sure to grow, and your pool-building business will be the talk of the town.