April 2017

Why Your Startup Needs Excel

As a business owner, you’re probably investigating and perhaps purchasing a wide array of tools and software to make your life easier. Among your many choices is Microsoft Excel, still a remarkable piece of software, despite the fact that it’s been around for a while. In case you’ve overlooked it, we list below some of its many uses.

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Conduct Some Basic Due Diligence Before You Invest in a Franchise

When you’re on the outside looking in, franchises can look like a straight road to success, because hopping into the franchise boat means joining a business that has already proved itself to the market. However, what can you do to make sure that your franchise is among that happy 90% that succeed? Some important ingredients for your success are itemized here.

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Give Your Business a Head Start with a Smart SEO Strategy

SEO, or search engine optimization, is important these days mostly because smart consumers turn to the internet first. Even if they finally end up driving to a store across town to make a purchase, they’ve done their research online beforehand, because they want to know they’re getting a great deal—and they want to know where to find it. A smart SEO strategy will help people who want and need what you have to offer find you as easily as possible. Begin developing that smart SEO strategy by following the tips you’ll find here.

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How to Throw a Kickass Business Event

There’s nothing more defeating than spending weeks or months planning a business event only to have only a handful of people show up. Perhaps even more upsetting is hosting a record crowd and then getting nothing but negative feedback. Done well, free events are an effective way to connect with customers or win over prospects. But hosting an event just for the sake of having an event is a surefire way to get disappointing results for both you and your attendees. Want to be certain your next free event will be a winner? Here is the secret formula for success.

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5 Productivity Tips for Working from Home

Does the nature of your business require you to work from home? If so, you’re not alone. In fact, according to the Bureau of Labor Statistics, 24% of U.S. workers did their work partly or entirely at home. There are many who thrive in a home environment and actually find it to be quite conducive for productivity. However, there are others who dread the temptations that come with the territory — pajamas, television, and puppy videos galore, just to name a few. It takes a lot of discipline to keep yourself productive while you work from home, but here are a few tips you can practice from the comfort of your living room couch.

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Protect Your Business from Identity Theft with These Tips

Identity theft is one of the most rapidly growing crimes in the world. What’s more, identity thieves target not only individuals these days, but also businesses both large and small. When identity thieves target a business, they use information about that business they find on the company’s website and social media accounts and use that information to obtain credit in the company’s name, often causing grave harm. However, there are some concrete steps you can take to protect your business from identity theft. Read on for more.

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