Why Should You Care About Employee Engagement?
Employee engagement is a concept that continues to spark the attention of every business owner or corporate leader who seeks to grow a successful company.
Most of the time, people think that satisfied employees are engaged. While these terms are used interchangeably, it’s important to understand that satisfaction is simply afeeling of contentment while engagement entails real involvement, passion, and increased productivity.
Do you think you need to boost your employees’ level of engagement this year? Here are the best reasons why you should.
- Reduced Absenteeism
This one’s a no-brainer. It doesn’t take a smart person to know thatabsenteeism is common among employees who lack interest in their work. When staff members are willing to contribute to the growth of their organization, they have a sense of ownership over their work. Thus, they consistently want to be present so they can deliver.
- Increased Profitability
Another reason you should value employee engagement is that it leads to higher profits. Employees who are engaged strive to deliver more than what is expected of them. When passion is injected into a piece of work, no matter how menial or simple it is, it enhances the quality of the end results. For example, a restaurant with a thoughtful and helpful crew encourages positive word-of-mouth, attracting more customers.
- Fewer Safety Incidents
If you think increased productivity is the only benefit brought about by an engaged workforce, think again. According to Harvard Business Review, engagement contributes to 48% fewer safety incidents. The explanation is simple: People who take an active part in their jobs deliberately follow safety rules because they want to avoid anything that would put them, their co-workers, or the company in danger.
Employees can be happy but not engaged. Some employees normally have a cheerful disposition due to their personal relationships and attitude towards life. Other workers are happy because they don’t have much to do. However, engaged employees are more likely to feel happiness because of their genuine commitment towards their jobs. No matter the workload, they enjoy the process.
- More Creativity
People who are immersed in their careers seek unconventional ways to solve seemingly “unsolvable” problems. They see opportunities when nobody else can. This creative tendency is rare in corporate environments where employees are expected to do repetitive work. If you can identify a few workers who look at difficult situations from unlikely angles, know that you have the most valuable assets in your business.
- Encouragement of Positive Behaviors
Even a small group of engaged employees can transform your entire organization. Their positive, healthy behaviors encourage the rest of your staff to deliver. Imagine for a moment: An engaged worker who makes it a practice to help his or her co-workers in need and communicates openly motivates them to do the same with the rest of the team.
- Employee Loyalty
A lot of employees don’t think twice about leaving a job for another high-paying opportunity. This is a common problem among companies with a high turnover rate. The benefit of keeping your staff members engaged is that they’ll feel a greater sense of loyalty towards you and even reach the point of becoming your brand ambassadors. Focus on buildingemployee loyalty, not just customer loyalty.
Being aware of all the advantages of an engaged workforce helps you value your employees more. Creating a more involved staff isn’t just about giving a salary raise. It’s also about listening to their needs, treating everyone with respect, and practicing random acts of kindness.
Are you ready to engage your workers today?
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