June 2017

How to Make Social Influencer Marketing Work for You

The thinking behind influencer marketing is really quite simple. The idea is that if you pitch your content to an influencer, that person will share your content with his or her followers. When this happens, you get some attention and interest from their followers. However, things don’t always go this smoothly, since there are other factors involved. So how can you influence the way that social influencers to respond to you?

How to Make Social Influencer Marketing Work for You Read More »

5 Easy Ways to Get the Most Value from Data Science

In late 2016, Kalyan Veeramachaneni, an MIT researcher on Big Data and AI, highlighted some of the flaws of using data science to drive business growth. The conclusion of his study was that data analysts tend to use their jobs as an intellectual challenge. They are therefore disconnected from the economic questions they should strive to answer. Let’s find out the other reasons behind less than stellar results for companies that spend big money on big data without getting proportional returns on their investments.

5 Easy Ways to Get the Most Value from Data Science Read More »

Affiliate Marketing: How It Works and How It Can Help You

If you have an online business, one of the chief ways you can boost your income is with affiliate marketing. An affiliate is a site owner who promotes their company on your site. In return, they pay you a commission when certain results occur. Ideally, an affiliate arrangement benefits both parties.

Affiliate Marketing: How It Works and How It Can Help You Read More »

Marketing tactics to get existing customers to spend more

Marketing Tactics to Get Existing Customers to Spend More

If you are a business owner, you already know that marketing in general can be quite a challenge in today’s world. In fact, companies and businesses across the globe use pretty sophisticated techniques and marketing tactics to draw consumers to their services and products. Below, we discuss some unique marketing tactics that some of the most successful businesses in the world are using in order to entice their customers into spending more money.

Marketing Tactics to Get Existing Customers to Spend More Read More »

How to Grow Your Wedding Planner Business with Search Engine Marketing

Traditionally, wedding and other events planners relied on direct mail to grow their business. Or they placed advertisements in local newspapers or on radio or TV. Their mainstay, though, was word-of-mouth advertising. However, modern day marketing methods, especially search engine marketing, have replaced those traditional methods. Here we share some tips and tricks to help expand your wedding planner business through search engine marketing.

How to Grow Your Wedding Planner Business with Search Engine Marketing Read More »

Why Using a Ready-Made e-Commerce Site Is Better Than Building Your Own

We offer here 4 compelling reasons why using a ready-made e-commerce site is better than building your own. Yes, when you go with a custom configuration you will have a site that’s built specifically for your needs. But in all frankness, the site you need probably already exists.

Why Using a Ready-Made e-Commerce Site Is Better Than Building Your Own Read More »

How to Write an MBA Thesis

In order to give your startup the best possible advantages, you set your sights on a master’s degree in business administration, an MBA. You took a few classes in what you laughingly call your spare time. Then you took a few more. And now look at what you’ve done. It’s time to write your MBA thesis. You already know that writing an MBA thesis is not like writing any other research paper. And it’s certainly not an essay. No, there is much more to it than that. So where do you begin?

How to Write an MBA Thesis Read More »