Top 3 Ways to Make Money with Guest Blogging
It’s no secret that the internet is becoming a breeding ground for new entrepreneurs. Not only does the internet allow people to fulfill long-held dreams about self-employment, but it also gives them the ability to start a home business.
While there are lots of ways to make money online, one of the most popular in 2017 is guest blogging.
Let’s take a moment to discuss 3 ways you can turn guest blogging into a steady stream of income.
Sell Your Posts
Is it odd to think that another website would actually pay to read a blog post that you have written?
Well, it happens every single day.
You see, most websites are always on the hunt for great content.
They need it in order to ensure that they not only keep the audience they have but increase their web traffic every month. Though this may seem like a simple concept, quality content is not always easy to create.
That’s Why They’ll Pay
This is why many websites are willing to pay individuals to create this content for them. This is especially the case if the content comes from a website which specializes in a certain niche. The audience is very likely to view the author of this post as an expert in the field. And in general, most of these websites are willing to pay from $25 to $500 per post if you are accepted as one of their writers.
Look for Blogs in Your Niche
If you have built up a loyal audience of your own and have developed a reputation for delivering excellent content, then your next step should be to look for niche blogs—ones that have an audience that is almost identical to yours. Though catering to a familiar audience is ideal, this isn’t to say that you should focus solely on blogs within your niche. You should also look for those that compliment your industry as well. This way, you can create customized content.
Don’t Limit Yourself
Don’t limit yourself; approach both low- and high-profile companies. The industry-leading websites often pay the most. Approach magazines, aggregators, and websites that create listicles. The trick to landing a profitable gig is to perfect your pitch. Websites get large numbers of emails every day, especially if they are popular. So your approach needs to be one that makes you stand out from the crowd, while at the same time ensuring that you come across as a professional.
Sell Your Services
Perhaps you are not interested in earning money as a writer. Maybe you’re a business owner who is interested in selling your own products or services. In this case you need to generate as much traffic to your website as possible because the more traffic you have, the more opportunities you will have to make more money. However, getting traffic to your website can be tricky. Sure, SEO is important, but sometimes you need an extra push in order to get the audience that you need. In this case, guest posting is a good idea.
Why It Sometimes Pays to Work for Free
Sometimes you can gain monetary benefits from working for free, especially when it comes to guest posting. You see, guest blogging gives you another platform. It exposes people to your business who would not have known about you otherwise. The most beneficial part about it is that it can lead to targeted traffic—people who are genuinely interested in the products or services that you are selling.
Approach High-Value Influencers
If you want to get the most out of this technique, then it is a good idea to approach high-value influencers. These are individuals who have built a reputation for being experts. They have a large audience and their audience is loyal and trusting. Let the influencer know that you have information that you think their audience would consider valuable. Perhaps this is a tutorial, an easy shortcut or something else that is extremely useful. Offer the post to them for free. If the influencer agrees that the information is good information for their audience, they will post your article and link it back to your website.
You can use an online based tool such as Klout to quickly find high value influencers in your industry.
As is in the first tactic, you must be strategic about your approach. Keep your first message brief, to the point and make it stand out. And remember to only offer content that is outstanding. First impressions are lasting.
Gain Ad Revenue
When we think about guest blogging, we tend to automatically assume that we should always be the one to guest blog. Contrary to popular belief, this is not the case. You see, guest blogging often goes both ways. Sure, you may be featured on an influencer’s blog, but the next week you may ask that same influencer if he or she would mind guest blogging for your website.
What’s so great about this method is that you can get a ton of web traffic to your website that you would not have gotten otherwise. This is especially the case if your guest blogger is well known or has a lot of credibility within his or her niche.
Whenever someone guest blogs for another website, they will usually let their readers know and encourage them to go check it out—leaving a backlink to the website.
What’s in It For Me?
At this point, you may be wondering how this will lead to more income for you. Well, this traffic can be an excellent source of pay-per-click revenue.
If you have placed ads on your website that pay by the click, then you will greatly benefit from this scenario. The more users who click on your ads, the more money you make. So if you double your traffic for a blog post, you could end with a significant payout, depending on the size of both audiences.
As you can see, there are several ways to make money through guest blogging. And the great thing about it is, you don’t have to choose just one method, you can take advantage of them all.
Just remember that if you are to make money from guest blogging, your main focus should be on providing value and quality.