How to Grow Your Wedding Planner Business with Search Engine Marketing
Search engine marketing is far more effective for small businesses and startups than traditional marketing methods.
Traditionally, wedding and other events planners relied on direct mail to grow their business. Or they placed advertisements in local newspapers or on radio or TV.
Their mainstay, though, was word-of-mouth advertising. Back in the day, if you were an events planner, you would start your business by planning smaller events for your family, friends, and neighbors. Those people would then recommend your business to their friends and acquaintances. Or at least, you hoped they would.
However, modern day marketing methods, especially search engine marketing, have replaced those traditional methods.
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What Is Search Engine Marketing?
Networking is still a great way of getting your business started, but that method will eventually plateau. That’s because your friends and family will run out of events to throw—at least for a while. Your business will take on a feast-or-famine disposition, and that’s not good for your bottom line.
Search engine marketing, on the other hand, is internet marketing that promotes your business by making your website more visible. With search engine marketing, commonly referred to as SEO, you optimize your website so that it ranks highly with popular search engines such as Google.
More and more people gain access to the internet every day. And many of those people use search engines to answer their questions or to look for what they want to buy. That’s why your business really must have a great website.
In addition, you need to employ experts who have the proper digital marketing skills. Only in this way will you increase your online visibility and reach more potential customers for your business.
Below are some tips and tricks to help expand your wedding planner business through search engine marketing.
Digital Ad Placement
Search engines have become synonymous with online advertising. Just like the traditional advertisements that were carefully placed in newspapers and sent through direct mailings, digital ads are also diligently placed on online platforms and websites and with social media.
The success of digital advertising relies on the level of ad customization. For instance, one common strategy involves placing ads that target a specific audience on sites that reach that demographic. Targeting a specific audience involves the use of various filters, such as location, the device being used, and whether or not someone has visited your site before.
You can also set up campaign ads that show up when people search similar keywords. For example, if you’re a wedding planner business located in central Arizona you can set up digital ads on Google so that when someone searches with the keywords “wedding planner Phoenix” your business’s website pops up.
Make Your Website SEO-Friendly
To be clear, having a website doesn’t guarantee search engine marketing success. You could have an exquisite website, but that won’t guarantee that it will become highly ranked by search engines. If your website doesn’t have a high ranking with search engines, those search engines won’t sent potential clients to your site. You will lose business that might have been yours.
However, help is at hand. There are several strategies for improving your website’s performance.
One of the first things you should do is pretend you are your own potential client, someone who has landed on your site for the first time. Then do a keyword search to make certain that every page on your site is well constructed and has content that answers your customers’ questions.
Make sure every page of your website contains relevant keywords, metadata, headings, image tags, and an intuitive flow of content.
One way to strengthen your SEO is to scatter internal links throughout your website’s pages. This will help search engines understand your site’s internal connections and its flow of information. To ensure success, consider employing the services of an SEO expert in Boca Raton, FL.
Get Active on Social Media
A lot of people don’t seem to understand how big an effect their social media presence has on their search rankings. Mostly likely, that’s because the effect is an indirect one. However, you can link information on your social media accounts to your website. This will allow you to connect informally with customers and drive traffic to your website.
Invite online reviews from satisfied clients. Positive reviews go a long way toward attracting clients who are deciding which wedding planner they want to hire. If they see that you come highly recommended they will be more likely to give you their business.
Online marketing methods reach more people and take less time than traditional marketing methods. And search engine marketing has become the mainstay of online marketing. Add to that the fact that online marketing is not limited by location, and you can easily see that online marketing—particularly search engine marketing—is the way to go.