Marketing Tactics to Get Existing Customers to Spend More
If you are a business owner, you already know about marketing tactics.
You also know that marketing in general can be quite a challenge in today’s world. In fact, companies and businesses across the globe use pretty sophisticated techniques. With these tactics they draw consumers to their services and products.
If you want to be successful in today’s world you are going to need a sound marketing strategy. Here we discuss some unique marketing tactics that some of the most successful businesses in the world use. With these strategies they entice their customers to spend more money.
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Lost and Confused
Have you ever noticed how some grocery store owners lay out their stores in a weird way? No matter how familiar you are with that store, you have to go back through the same aisles to get something. Either that, or you end up leaving without everything you wanted to get.
Store designers plan stores this way to make you lose focus. This is a marketing tactic you should take note of. Expert studies and research show that if shoppers are interrupted while shopping they become less concerned about prices and more likely to spend on impulse.
Handle with Care
Have you ever wondered why some stores display all their products out in the open, so that consumers can touch and feel them? Well, most people think that this marketing tactic works because it allows the customer to get a test run of the product. While this might be true, the real motive behind it is to jack up the price. Studies show that consumers who are able to touch and feel products are willing to pay up to 40% more for those products. What’s more, consumers often happily pay as much as a 60% markup on snacks and foods displayed in the open.
Store Beverages on the Back Wall
It isn’t unusual for customers to enter a store just to buy a gallon of milk and loaf of bread. By placing the milk, sodas, juices and alcoholic beverages in the back of the store, you will be encouraging the customer to add more items to their buggy.
Another marketing tactic you should consider is placing signs in the alcoholic beverage aisle, warning customers about DUI penalties. This will give the impression that you care about their safety and well-being. Warn customers that excessive alcohol intake will lead to the need for a divorce attorney.
Offer Bulk Items
Your customers will purchase more if you simply use the marketing tactic of offering bulk items. Consumers who live alone are less likely to buy in bulk. However, families will gladly invest because they believe that buying in bulk offers great savings.
Many supermarkets and retailers have begun offering a wide array of products in bulk, just so they can encourage their customers to make larger purchases more easily.
Consumers sometimes save up to 50% with a single bulk purchase, because it reduces the cost per unit. However, for the consumer there are several factors to take into consideration when deciding whether to go this route.
Move Bakery to the Front of the Store
Many customers purchase fresh baked goods just because they are readily available. Supermarkets and retailers have been using this marketing tactic for many decades now, and you should do the same. Move the bakery to the front of the store and your customers will be more tempted to put baked goods into their buggies, just because those buggies are empty.