Ever wondered how some businesses appear to become a household name out of nowhere?
Uber, Airbnb, and Slack come to mind.
And these companies aren’t one-hit wonders! They still enjoy continuous growth to this day, and it’s all thanks to a strategy called growth hacking.
It’s a term many marketers like to throw around these days, yet only a few really understand how to leverage it for real-world results.
Basically, growth hacking refers to experimenting with a variety of marketing techniques on different platforms and using analytics to optimize the campaigns. The ultimate goal is the exponential growth of the company.
In short, growth hacking is reaching your target astronomically fast. Note that this doesn’t necessarily require straying from your current marketing channels. In fact, you can get started on Instagram now, and start reaching out to its more than 800 million users.
Are you ready? Let’s get started.
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1) Strength in Numbers
You might have heard countless digital marketers say that quality beats quantity. This applies to many things, but playing the numbers game can offer a lot of benefits when using Instagram.
Everyone likes to go viral on social media, and you’ll boost your odds as your follower count increases. Remember that this doesn’t mean following random people and liking as many posts as you can. You need to take a more targeted approach so you can connect with people with a genuine interest in what you have to offer.
Following people who follow brands and influencers in your niche is an old-school way of getting more followers, and it still works. The same goes for liking and commenting on posts, but the comments you leave should have real value in them. And even if Instagram bots can do all this for you, you will be better off using an Instagram growth service like The Millennial Marketers to get followers in Instagram. This will boost your chances of attaining organic growth.
All the same, it might not hurt to consider buying Instagram likes. Combine this method with your organic likes and give your brand a real boost on Instagram.
2) Create a Narrative
People love stories. That’s a fact that will hold true for eternity. When it comes to Instagram marketing, creating posts just for the sake of it will not do you any favors. Instead, create a narrative and sustain it.
There are numerous individuals and businesses who growth hack and achieve excellent results on their first try, but things fizzle out just as quickly. You don’t want all your efforts to burn out, so be sure to focus on sustainability right from the start.
“How?” you ask.
If, for example, you’re someone in the fitness niche, you can share your personal journey to reaching your target weight.
Show how you maintain your weight by sticking to a diet and working out regularly.
Try a new kind of exercise such as HIIT (that’s High Intensity Interval Training to the uninitiated) or engage in a new sport.
Train somebody who wants to experience the same weight loss results you got.
3) Focus on Your Brand, Not Your Products
Did you know that the number one reason why people unfollow a brand is because of over promotion? It’s annoying for your target audience to be constantly bombarded by ads and posts about your products.
Instead of trying too much to sell your products, try to sell your brand. There’s a reason why big companies invest so much in increasing brand awareness. It makes prospective customers aware of your business, prompting them to look for information about the products or services you offer.
How you sell your brand has a huge impact on the image other people will have about your business. If you think about it, many advertisements for big brands do not even mention their products. Their goal is to cement a particular image in the minds of their target audience in a way that boosts their appeal and trustworthiness.