7 Tips for Running a Successful Plastic Surgery Practice
Do you want to run a successful plastic surgery practice the way that Dr. Nina Naidu does?
If so, you need to have a robust system and a professional relationship with your clients. In this post we discuss ways to develop these elements in your practice.
1. Screen Your Patients
The first step is to screen your patients for suitability with regard to their general health status.
Your private plastic surgery practice won’t thrive if you are not careful about the health effects of plastic surgery on your patients.
Always perform a thorough pre-assessment. Encourage your clients to disclose all existing health problems. You don’t want to be responsible for any future problems. What’s more, you don’t want to expose your practice to costly litigation.
2. Market Your Practice
Many private practices are adopting novel social media marketing campaigns to market their services.
Therefore, don’t feel shy about taking to social media to talk about yourself and your plastic surgery practice.
Many people actively search for the information they need on social media. Therefore, there’s no reason why you shouldn’t create a social media presence. You can help people who need your practice to find you by sharing the information they’re looking for.
RELATED ARTICLE: HOW TO ATTRACT AND RETAIN PATIENTS AT YOUR MEDICAL PRACTICE
3. Organize Your Staff
No matter how large or small your plastic surgery practice is, you probably have 2 or 3 people on your staff.
Make sure that you have a practice manual that you share with everyone on your staff. This helps to make sure that each staff member knows how to manage clients. Importantly, it will also educate your staff about what to do in case of an emergency.
Additionally, create a job description for each staff member and encourage your staff to own it.
4. Invest in Technology
Getting the best equipment is also important.
Many people think of cosmetic surgery clinics as being like wellness spas. Therefore, make sure that your facility offers that sort of ambiance.
At the same time, however, remember to have the safest and most efficient tools and equipment. That’s because you’ll absolutely want to ensure the safety of your clients.
Additionally, your investment in technology will protect your interests as well. What’s more, don’t forget to invest in liability insurance and insurance for cosmetic complications, as well.
5. Educate Your Clients
As a plastic surgeon, your role is also that of an educator. This is a role that gives you another opportunity to increase your credibility in the market.
The more you educate and inform your clients about the intended procedure and its effects on their appearance and health, the more they’ll come to respect you.
Furthermore, you don’t need to wait for clients to come to your office to act in this role. Social media is a great place to share your knowledge and expertise with potential clients. Doing so will help you to build a good reputation for your clinic.
6. Win Clients’ Trust
Additionally, always inform your clients about any potential risks of the surgery they are contemplating.
Surgical scars are a pressing concern for a lot of patients. Tell them where the scars will be visible and for how long they will last. Warn them about the possibility of scars being more prominent and larger than they might expect.
Also discuss the possibility of revision surgery. Although revision surgery is required in most cases, many clients remain blissfully ignorant about that possibility. Then they feel cheated when they are told that they’ll need to undergo another procedure. Sharing such information helps you to come across as a concerned practitioner rather than as someone out to make a quick buck.
Talking about alternatives is another good way to win your clients’ trust. Ask them if they have tried exercise, dieting and other lifestyle changes to achieve their desired appearance. Perhaps a change of wardrobe or makeup might do the trick. Only after every alternative has been exhausted should patients opt for a surgical procedure.
7. Understand Your Clients
Understand why your clients are coming to you. This is very important, because it will help you to assess whether your clients really need plastic surgery. It could be that some other solution would serve them better.
That’s because many people opt for plastic surgery because they believe it will help them get a better job, a life partner or better self-esteem.
However, as a professional, you already know that these goals are not realistic outcomes of plastic surgery. Always counsel your clients. Help them to identify if they have self-esteem issues and unrealistic expectations of themselves.
If necessary, direct them toward a therapist instead. Or simply help them to realize that improving their appearance is not the solution to their real problems.