Impressing Clients of Your New Business Right off the Bat
If you decide to start your own new business, you know that it won’t take place in a vacuum. Whether you’re providing services of some sort or you’re selling products, it’s going to take interaction with clients to get your business off the ground.
That can be a difficult task when you’re facing off with competitors who are already entrenched in your market. As a result, your ability to impress your clients is paramount. This is especially true when you’re trying to get a firm footing in the early stages of your company.
Impressing clients requires trying to see things from their point of view. If you were in their shoes, what are the things that might impress you? Part of this requires delivering just the right perks without coming off as desperate.
You also need to play amateur psychologist and try to glean from their questions and demeanor exactly what they’re hoping to get out of meeting with you. Knowing how to sell yourself is a skill that some people inherently possess. Yet anyone can learn some effective techniques in this area as well.
Don’t ever underestimate the power of luxury Swiss watches on your wrist as an indicator of class and business seriousness. Here are some of the other ways you can make your clients believe in you, even when you’re just starting out in the business world.
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Confidence Breeds Confidence
If you can convince yourself that you’re the best person for the job, chances are you’ll convince the client as well. You need to walk into the meeting with the idea that your competitors have nothing on you and your startup. Your potential client will see any wavering on your part as a sign of weakness. Then, they might start to take your cue and doubt whether you’re the right company or person for the job. Just think of it in terms of mind over market share when you make your pitch.
Prepare Your Case
Consider each meeting with potential clients to be somewhat akin to a lawyer who is pleading before a jury. Although, in this case, it’s a jury of one. Your job is to convince that jury, beyond a reasonable doubt, why they should hire your business.
Preparation is the key here. Not only do you have to be prepared to delineate all your strengths, you have to be ready for them to question your weaknesses. If you’re prepared, though, you’ll have the responses lined up to parry the attack and show them how your new business will outshine the rest—even your more well established competitors.
A Little Swag Never Hurt
If it comes down to an even match, the client will be looking at the little things as deciding factors between you and another company. And if you can come up with some sort of gift item that’s unique, classy, and, most importantly, provides a reminder to the client of what you represent, you might just break that tie in your favor.
It’s not impossible to break through with clients, even in the early stages of your new business. A strong game plan and the confidence to follow it through can make all the difference.
