market yourself

How to Market Yourself to Potential Customers and Grow Your Business

Photo by Alicia Zinn from Pexels

Today there are countless businesses and the numbers are only growing. Anyone can now establish any business within mere minutes. The key to a successful business, however, is to set it apart from others strategically. You do this with marketing, superior service, customer communication, and content. Plus, you must know how to market yourself.


Lay the Foundation

The first step in setting up your business is selecting the best type of business entity that you need. There are several different kinds of entities. Each has its pros and cons. The most common business entities are sole proprietorships, partnerships, limited liability companies (LLC), and corporations (S-Corp or C-Corp).

Carefully consider all your options to make an informed decision. Further, base your decision on what you expect to do with your business in both the short and the long term. Your budget and number of people involved are also important considerations. Keep in mind that some entities will benefit your business more than others.

The choice about which entity your business should be (or should be converted to) is vital to your success. Therefore, contact an attorney to learn more about each choice and how it might apply to your case.

You can find legal help online to help you make your decision. An attorney will be able to understand your goals, explain your choices, and tell you which entity is best for your unique business and your goals.


Learn to Market Yourself and Your Business

Once you have established the foundations of your business, your next step is to market yourself and your business. Whether you are an attorney, restaurateur, realtor, or entrepreneur, marketing your business will improve its success and get your name out there. Marketing is all about letting people know that your business exists. Marketing yourself is about letting people know who you are, what you provide, what sets you apart, and how to contact you.

Today, most people will Google businesses before choosing them. Good reviews, accurate information, and quality content are important to have on your business’s website. Making yourself a better option over other businesses will ensure that people choose you. Repeated positive customer ratings will have customers coming back to you and recommending your business to more people.




Use Social Media

Through the use of social media, you can create several accounts on different platforms. Use your social media accounts to market yourself. Use them to reach out to your customers and potential customers. On social media, you can create a community for the purpose of sharing information about your business and your industry.

Most social media websites allow you to link your account to your other social media sites. In this way, you can create a cross-platform social media presence. This can give you a powerful advantage. Furthermore, your customers will be able to choose their favorite social media platforms to follow you on.

Typically, you will be able to include your contact information. Often this can include your phone number, email, location, and main website. When you send out emails, you can even have a custom signature that includes all your social media links. When you do this, your customers can easily click their favorite link.

If you do not have any social media accounts, now is the time to start at least one. These services are free and easy to use. Therefore, setting up an account will only take a little time. However, it will likely lead to a larger following, more customers, and more business.



Get Involved Locally

Depending on your business, your local clients will likely be the ones who give you the most business. What’s more, they will be the ones who will speak and write about your business, both offline and online. Count of them for word-of-mouth marketing to their family and friends. They’ll also likely give you reviews and recommendations online.

The more satisfied clients you have, the greater your chances for more  customers to come your way. People will be likelier to choose a business within their vicinity over a business that is far away. Therefore, never underestimate the power of marketing yourself to your local customers and potential customers.

Building relationships by networking and collaborating with other local businesses in your area can also work to your benefit. The deeper your relationships with other local professionals in your field, the likelier they are to refer more customers to you.

Therefore, keep an eye out for events and networking opportunities around you. Attend these events to connect with even more people in your area. Be sure to take a stack of your business cards with you when you go. That’s because these local events are great opportunities to market yourself and your business.


Turn to Ads, Coupons, Promotions, and Reward Programs

Depending on your profession, coupons, discounts, and reward programs will give current customers incentives to consider doing more business with you. Meanwhile, they also advertise your business to potential customers.

Be sure always to offer top-quality products and services as well as flawless customer service. Earn customers’ trust and they will keep coming back. What’s more, they will recommend your business to their friends and family. You can get no better marketing than that.

Each business is unique. There is no cookie-cutter way to market yourself or your business. However, continue to read, research, and stay involved. When you do, your marketing is sure to build your business over time.